marketplace api integration

Published 11 February 2020 | Updated 28 December 2020 | Natalia Kovalchuk

Marketplace integration is essential for the successful activity of those SaaS app providers that propose their services for online retailers. It is highly important for shipping management, marketing automation, order and inventory management, dropship automation software, and other similar eCommerce solutions.

The development of connection with Amazon, eBay, Etsy, and the other different marketplaces allows B2B software to access all the required data from marketplaces' databases and manage it by their systems.

But what does it mean to develop the integration with marketplaces, and what benefits it can bring to software businesses? Let’s explore the answers to these questions together.

What is Marketplace Integration?

Being connected to multiple marketplaces is beneficial and vital for B2B eCommerce SaaS solutions and enterprises of different kinds. To be able to help e-store owners organize and automate their e-retail businesses, inventory and order management, mobile app building, marketing automation, repricing, shipping management and other software providers need to access their clients’ stores databases. And this is impossible without the development of smooth marketplace integration.

Integration with marketplaces means the process of developing a connection of SaaS applications with any marketplace for getting access to the data from e-stores listed on them. Without this kind of connection, the services such as shipping management, order and inventory management, marketing automation, WMS, ERP, repricing software, etc., can not work with retailers’ stores and perform their vital functions.

So, with the help of high-quality integration with various marketplaces, it is possible to retrieve, add, delete and sync the data connected with products, orders, customers, shipments that are placed in e-stores of those retailers that use these sales channels for promoting their goods.

However, developing integration is not so easy. It requires a lot of investigations, considerable budgets, further maintenance, and qualified staff.

In the infographic below, you will find detailed info on the process of integration with the most popular marketplaces.

integration with marketplaces

The Main Difficulties of The Integration Development

The development of the integration with marketplaces requires a lot of developers' efforts and time. Moreover, it costs thousands of dollars to companies that need it.

The main issues that you need to take into consideration if you are going to develop the integration on your own are:

  • The integration demands skilled and experienced tech specialists and advanced knowledge of development. It is hard to find a qualified dev team in the short term.
  • Each one of the marketplaces has its own API with unique architecture and specific. For instance, the API of the eBay marketplace is not uniform. It means that various types of resources, like, for example, orders and products, have different data formats.
  • The development of integration with only one marketplace can take more than a few months of your developers' time. Moreover, it requires previous investigations of the marketplace specifics.
  • Integration development is only the first step. As marketplaces can make different changes connected with their APIs, you will have to take care of the further connection maintenance and upgrading. This task also needs the work of qualified developers.

The easiest and cheapest way to integrate your software with eBay, Etsy, Amazon, and Walmart is to use API2Cart - a unified shopping platform API integration interface.

With API2Cart, you can save your money, time and efforts. Also, you won’t need to hire a great team of professional developers for building integration with various shopping platforms and marketplaces.

Amazon Integration With the Help of API2Cart

Using API2Cart, you can integrate your B2B software with Amazon easily. API2Cart supports all the necessary API methods that allow your system to retrieve and manage all the data from this marketplace effectively and fast.

Let’s explore them below:

  • for working with cart: cart.create/ list/ validate/ delete/ info
  • for working with the product data: product.list/ count/ info/ update/ child_item.list
  • for working with the orders: order.list/ count/ info

The detailed info on how to connect Amazon to API2Cart you can find here.

eBay Integration With the Help of API2Cart

The development of the integration with the eBay marketplace can be much easier if to use API2Cart. API2Cart has a great variety of API methods that you can perform during working with the data from eBay:

  • for working with cart: cart.create/ list/ validate/ delete/ methods/ info
  • for working with the product data: product.list/ count/ fields/ add/ update/ image.add/ image.delete/ child_item.list/ variant.update/ variant.delete
  • for working with the categories: category.list/ count/ info
  • for working with the orders: order.list/ count/ info/ update/ status.list/ financial_status.list/ shipment.add

The info on how to start working with eBay you can find here.

Etsy Integration With the Help of API2Cart

Etsy is also one of the most desired marketplaces that many software providers want to integrate with. It has great potential in the eCommerce market, and thousands of e-retailers use it for selling their products. With API2Cart, you can connect with this marketplace with no difficulties too.

Let’s explore the API methods provided by API2Cart that you can use for retrieving and managing the data from Etsy:

  • for working with cart: cart.create/ list/ validate/ delete/ methods/ info
  • for working with the product data: product.list/ count/ info/ fields/ add/ update/ delete/ image.add
  • for working with the categories: category.list/ count/ info

The info on how to start working with Etsy you can find here.

Walmart Integration With the Help of API2Cart

Using API2Cart, you can also integrate your eCommerce software with Walmart.

Discover API methods provided by API2Cart that you can use for retrieving and managing the data from this marketplace:

  • for working with cart: cart.create/ list/ validate/ delete/ methods
  • for working with the product data: product.list/ count/ info
  • for working with the orders: order.list/ count/ info/ update/ status.list/ shipment.list

Find the info on how to start working with Walmart and manage the data from it here.

API2Cart provides flexible pricing, detailed API docs, more than 100 methods for managing the data and 24/7 customer support.

We allow you to test our full functionalities for free for a period of 30 days. To learn more, contact us today, and one of our managers will come back to you.

Also, you can download a FREE whitepaper that includes the detailed and useful info about marketplace and shopping platform integration.

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