B2B eCommerce News Monthly: A Massive Opportunity Ahead the Borderfree Business

27 September 2017 |

B2B eCommerce News

Greetings from API2Cart! These early autumn days are motivating for the brand new beginnings and productive work. So we are right here with the monthly round-up of the most interesting stories, news, and statistics which the e-world was up to during the last month:

  • TrueFacet: How Tirath is Building a ‘Controlled Marketplace’ Handling & Vetting Physical Products
  • Global eCommerce: Massive Opportunity Ahead For the Borderfree Business
  • eCommerce & Entrepreneurial Insights: Audience Survey Results for 2017
  • Shopify’s plan to let half a million merchants run their business via Alexa and bots
  • Mastering Micro-Segmentation for Personalization
  • 7 Conversion Optimization Tips: Convert Blog Visitors into Customers
  • The Economics of eCommerce Conversion Optimization
  • Facebook Advertising in Q4: Is Your Business Ready for the Competition?
  • Adapting your B2B eCommerce Sales Funnel to Japanese Customers
  • Focus on Italian eCommerce
  • The Guide of eCommerce in Romania
 

We shall begin with the insightful talk with the TrueFacet CEO, Tirath Kamdar, about building a ‘controlled eCommerce marketplace’. During the one-hour podcast, you will not only discover a real show-case of handling and vetting physical products but also learn a few useful practices worth applying to your project.

Our second finding is a longread by Dan Virgillito. The author says this is an article for people suffering from FOMO - fear of missing out (in this case, eCommerce opportunities). A 10-minutes-to-read and a whole-life-to-implement guide Global eCommerce: Massive Opportunity Ahead For the Borderfree Business will definitely surprise you with some ideas, predictions, and statistics.

A survey eCommerce & Entrepreneurial Insights: Audience Survey Results for 2017 should be learned right away in order to back up the previously mentioned article with some more statistical data. A Better Lemonade Stand has observed almost 40 thousand of their email subscribers and published the results concerning eCommerce entrepreneurial audience.

Latest news from the eCommerce chatbots’ world: Shopify’s planning to let half a million merchants run their business via Alexa and bots. As the artificial intellect continues to be a hot topic, everyone is striving to keep their hands in it. If you want to stay in the picture, we suggest you read our blog post Why Chatbots are Poised for Growth in eCommerce as well.

The next articles will be a gold mine for your marketing department specialists as long as together they form a pure guidance to interacting with the target audience. For example, an eBook prepared by the Dynamic Yield brings us an instruction to mastering micro-segmentation techniques. It combines strong arguments why your business may need to follow this approach and some ideas considering how to implement it effectively.

Once you reach the right audience, you’ll need to keep it. That is the very moment to test the efficacy of the conversion results. The eCommerce industry suggests its own peculiarities, so it would be a nice idea to learn more of what may be done. You can do it by watching a presentation The Economics of eCommerce Conversion Optimization as well as the Sam Carr’s blog post 7 Conversion Optimization Tips: Convert Blog Visitors into Customers.   

Also, we are glad to share the article with the newest sum-up and tips (as for the Q4 2017) for advertising on Facebook. It compares the current state with the 2016 statistics and an ultimate checklist (with relevant examples) for promoting via this digital channel.  

The last three articles in today’s edition are for companies which are planning to expand to other countries but doubt which market to choose. Interesting overviews of Japanese, Italian and Romanian consumers may bring you closer to adapting your sales funnel to the local needs or at least understanding the chances to succeed.

If you have any questions or suggestions, feel free to contact us.

P.S. In case you are interested in trying API2Cart, you can create an account and see how it works on live stores.