B2B E-Commerce Monthly: Less is More or Fewer Page Views are Good News

Published 15 August 2016 | Updated 24 October 2019 |


B2B E-Commerce Monthly  is back with a new portion of great news and useful articles for all engaged in e-Commerce business.

Here is a quick summary of today’s issue:

  • Why fewer page views are good news?
  • How should B2B data influence your marketing decisions?
  • Why cross-border shopping dominates in Israel?
  • Time to pony up for digital marketing
  • Big Data – the case for customer experience
  • How to increase mobile app engagement and measure success
  • Shopify nearly doubles Q2 revenue

After brand manufacturer and e-retailer Donald J Pliner launched a new mobile site, its smartphone page views decreased by 50%. And the brand couldn’t be happier. Why? Read April Berthene’s article Why fewer page views are good news for Donald J Pliner for the answer.

When you’re spending time crafting and honing campaigns, you want to ensure they hit their mark. The best way to achieve this is to allow your B2B data to influence your marketing decisions. - Claims Suzanne Stock in her article.

With a population of 8.2 million, Israel may not seem like a particularly lucrative e-Commerce market. However, because of unique domestic circumstances, Israel is an excellent candidate for cross-border e-Commerce. Why? Marcia Kaplan explains in the article Ecommerce in Israel: Cross Border Shopping Dominates

Read Andrew Smith’s article Big Data – The Case for Customer Experience for the six factors, which should be the ‘Big Data Collective’ consider from the outset of the corporate CX initiative.

It’s time to pony up for digital marketing, claims Bill Briggs. Why? According to Forrester Research, spending more on digital marketing can help draw in B2B customers.

Engaged customers are the secret sauce to the mobile app’s success. Read how to increase mobile app engagement and measure success in Emily Carrion’s article.

For Holiday Ecommerce Fulfillment, Success Starts in August: in this article Armando Roggio writes what e-Commerce fulfilment services should do to succeed during the short, high-pressure Christmas shopping season.

E-commerce software vendor Shopify nearly doubles Q2 revenue: the title of this article by Bill Briggs says its own story. N.B. Given this news, integration with Shopify seems like a worthwhile investment for B2B e-Commerce software vendors. Consider also integration with other popular shopping carts. You can do it quickly and easily via API2Cart.

Have any questions or suggestions? Please contact us. See you next month!