B2B E-commerce News Monthly: 6 Expensive E-commerce Shipping Mistakes
We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article:
- 6 expensive e-commerce shipping mistakes
- SEO: Google rolls out Mobile Pop-up Penalty
- Using Google Analytics to identify Fraudulent Orders
- 7 ways to accelerate your online store in 2017
- Will Facebook Marketplace be the next e-commerce heavyweight?
- When it comes to taxes, here is how to handle inventory
- 6 secret tricks to decrease your shipping costs
- Monitor Inventory Sell-through Rates to boost performance
E-commerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online merchants money. In his article, Armando Roggio has pointed out 6 expensive e-commerce shipping mistakes and ways to avoid them.
In an attempt to preserve the user experience of its searchers, Google began rolling out its intrusive mobile popup penalty. It is aimed at reducing the number of results that take mobile searchers to pages that use large pop-ups or interstitials over the content they expected to find. Read the details in the Jill Kocher’s article “SEO: Google rolls out Mobile Pop-up Penalty”.
Fraudulent transactions can occur for any e-commerce company. To protect themselves, some of them invest in sophisticated fraud protection services. However, there is an alternative way to detect fraud. Morgan Jones’s explains in his article how to use Google Analytics to identify Fraudulent Orders by examining three characteristics of suspect transactions.
If you’re unfamiliar with Marketplace, you’re far from alone. It’s a relatively new feature on the Facebook app, working somewhat similarly to Craigslist with one exception - you can actually see who is selling the product. In his article “Will Facebook Marketplace be the next e-commerce heavyweight?”, Brent Freeman explains what Facebook Marketplace will mean for e-commerce industry and how online retailers will be able to leverage it in their business.
David McKeegan, co-founder of Greenback Expat Tax Services, explains how to handle inventory when it comes to taxes. He gives answers to questions that concern merchants: what tax forms to complete and how to value inventory for tax purposes.
While everyone may know the basic tips for reducing shipping rates, there are a few lesser known suggestions that can also help bring down costs. Rafael Zimberoff has singled out 6 secret tricks to decrease your shipping costs.
Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. And Armando Roggio knows how to monitor and manage Inventory Sell-through Rates to boost performance.
That is all for January! If you have any questions or suggestions, feel free to contact us. See you next month!
P.S. In case you’d be interested in trying API2Cart, you can create an account and see how the API works on live stores.