B2B E-commerce News Monthly: Using Data to Tell Powerful Customer Journey Stories

16 August 2017 |

B2B E-commerce News Monthly- Using Data to Tell Powerful Customer Journey Stories

We are back with our regular monthly overview of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article:

  • Using data to tell powerful customer journey stories
  • A сhatbot maker's expert tips to create a bot for your brand
  • Intelligence-driven supply chain resilience
  • Competition and regulation threaten sharing economy markets
  • Google helps startups in Germany, Austria and Switzerland grow sales
  • Marketing tips for eCommerce businesses
  • What if common sense was common practice in business?
  • Amazon confirms deal to buy Middle East E-Commerce leader Souq.com

 Information security practices are undergoing a transformation. As attackers themselves become more sophisticated, security teams increasingly need to expect that the internal environment is compromised already. Read Ed Moyle speaking about how to gain Intelligence-driven supply chain resilience.

Chatbots may sound like an intimidating obstacle, but with the right preparation and guidance, they can become tools that help you monetize your social media pages. Read a сhatbot maker's expert tips to create a bot for your brand. By Murray Newlands.

Currently, 40 percent of monthly sharing economy app users in the U.S. strongly agree that they rarely use traditional services due to their sharing economy app use. Discover how to overcome competition and regulations, that threats sharing economy markets.

Google helps startups in Germany, Austria and Switzerland grow sales: it has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.

What if common sense was common practice in business?” - This is the title of the book written by Rex Conner. The author’s point is that you can create work processes that are objective and revise current work processes that are infected with subjectivity so they become objective.

Making data usable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared with other people. about how to use data to tell powerful customer stories. Read Kris Schulze’s article about using data to tell powerful customer journey stories.

Amazon confirms deal to buy Souq.com, the leading eCommerce retailer in the Middle East, selling more than 8.4 million products across 31 retail categories. The agreement marks the latest effort by Amazon - the largest e-commerce retailer in the U.S. - to expand its overseas presence, where it has shown huge potential to grow in untapped markets.

That is all for March! If you have any questions or suggestions, feel free to contact us. See you next month! P.S. In case you’d be interested in trying API2Cart, you can create an account and see how the API works on live stores.