B2B eCommerce News Monthly: 5 Ways to Use Video in B2B Marketing You Haven’t Thought Of

7 July 2017 |

We are back with our regular monthly wrap-up of B2B eCommerce news and useful articles. Here is the list of topics you will find covered in this article:

  • 6 ways to make your eCommerce startup stand out;
  • 5 rules for staying ahead in the eCommerce race;
  • The secrets of assessing B2B market sizes;
  • 3 stunning eCommerce pricing stats in largest countries;
  • 5 ways to optimize your eCommerce campaigns;
  • 5 ways to use video in B2B marketing you haven’t thought of;
  • Evolving customer behavior and what it means for B2B online marketing;
  • How to track and validate website sales leads by marketing channel.

On the one hand, eCommerce startups can readily implement cutting edge or mobile-first strategies since they don’t have any legacy issues to deal with. On the other, they also need to enhance their infrastructure with these new technologies. Ralph Tkatchuk presents six ways to make your eCommerce startup stand out.

eCommerce is by nature transactional and thus built to succeed. The question is, why do some well-funded companies manage to thrive and others fall apart? Of course, all strokes can’t be painted with the same brush, and there are many operational and marketing oriented reasons that lead to a company’s success or failure. Read them in Ricky Joshi`s article, where he provides 5 rules for staying ahead in the eCommerce race.

Knowing the size of a market is a fundamental requirement for all marketing plans. The market size is a measure of the potential available to a company and it is the starting point for developing a marketing strategy. In his article, Ian Marshall shares some secrets of assessing B2B market sizes and explains why it is important.

eCommerce and online shopping are always changing and evolving upon the needs of online customers. Among all sales & marketing strategies, prices are among the most important factors that affect consumers buying decision. Mert Gençler shows 3 stunning eCommerce pricing stats in largest countries.

When investing money, the goal is to get a higher return than what you invested. Knowing how to properly calculate your ROI leads to making smart decisions on how to invest. Rocco Baldassarre presents five ways to optimize your eCommerce campaigns.

Brands are made up of people, and people browse the internet and are engaged by video content. As a result, your marketing mix should contain a healthy dose of video in order to maximise conversion. Hit the link to see five creative ways you can use video in your B2B marketing introduced by Margaret Austin.

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, internet as we know it today, conduces for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. James Cummings describes evolving customer behaviour and what it means for B2B online marketing.

If you have an online marketing campaign, you probably expect your lead generation website to be accurate. After all, what possible reason would a website have to lie to you? However, the truth is that your website might be keeping secrets from you. What’s more, those secrets can come back to haunt you and your online marketing efforts if you’re not careful. In this article, Matt Cannon<spa400;"> shares with knowledge how to track and validate website sales leads by marketing channel.

If you have any questions or suggestions, feel free to contact us.

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