Tracking the Last 5-Year Trends of Shopify [Infographic]

Published 17 November 2017 | Updated 24 October 2019 |

This article was originally submitted by Josh Wardini. 

Shopify is a large eCommerce platform that powers over 400,000 online stores. It is one of the most adopted eCommerce solutions on the Internet, present in 175 countries. With a global adoption across sectors, Shopify is a perfect case study specimen into the industry as a whole.

The statistics on Shopify customer reviews show us that although the company was founded in 2004, its assertion to the sector dominance happened over the last 5 years, with steady growth and broader adoption. Taking a closer look at the data of the past five years has identified some clear insights about the sector of online commerce. Here are a few key ideas we thought you should know.

Growth of the Sector

The industry has been growing exponentially over the period. In 2012, Shopify powered 41,910 merchants. By the end of 2016, the company saw an 80% growth, reaching 377,500 merchants.

Shopify sales volume was equal to 1 billion in 2012, reaching 15.4 billion five years later. This means that the sector has grown 15 times!

In 2013 just under 14 million online shoppers were frequenting Shopify powered sites. At the end of 2016, the amount blossomed to 100+ million shoppers, meaning a 6x growth rate. Each online customer is now spending nearly twice more than they used to on average.

Mobile Adoption

Another key statistic that immediately stands out is the shift from desktop to mobile. In 2012, only 13% of Shopify traffic came from mobile. By the end of 2016, mobile made up to 54%. Mobile is a king, and mobile users are the driving force.

Key Takeaways

  1. Mobile is apparently the fastest growing online sector. Optimizing sales strategies to target mobile shoppers can deliver much better results with the continuing mobile industry expansion.
  2. Regardless the market saturation, people are shopping online more than ever.
  3. eCommerce has become a norm, and every business needs to get their Internet storefront optimized immediately.

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