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Vladyslava Vashchynska

Walmart is one of the fastest-growing marketplaces in the United States, attracting more than 255 million weekly customers across its global retail and online ecosystem. Moreover, Walmart.com alone generates over 531 million monthly visits, making it one of the most visited eCommerce websites in the U.S. With an estimated 200,000...

At its core, a web hook example is a simple, automated message sent from one app to another whenever a specific event happens—think of a new order being placed or an inventory level changing. For an integration developer, this is a fundamental concept. Instead of your application constantly having to...

At its core, the difference between webhooks and APIs is simple: an API waits for you to ask for data (a pull model), while a webhook sends you data automatically when an event happens (a push model). For an integration developer, this choice boils down to a fundamental question: should...

For any integration developer building software that connects to other systems, picking the right API authentication method is the bedrock of your app's security and user experience. Think of it like choosing the right key for a lock. A simple key works fine for a garden shed, but you'd need...

It's easy to get tangled in the OAuth vs. JWT debate, but here’s the most important thing to remember: they aren't competitors. The real difference is their role. OAuth is an authorization framework—a set of rules for granting access—while JWT is a token format, a standard for securely sending information....

Think of Shopify inventory locations as more than just pins on a map. They’re the digital command center for your entire stock ecosystem, creating a virtual mirror of every physical spot where your products are stored, picked, and packed. This covers everything from your main warehouse and brick-and-mortar shops to...

Think of the API for WooCommerce as a universal translator for your online store. It's a set of rules and protocols that lets your store talk to other software, creating a vital bridge between your website and external applications. This connection is what makes it possible to automate everyday tasks...

Marketing automation for ecommerce isn't just about sending scheduled emails. It's about using software to automate entire marketing workflows—from segmenting customers to launching ad campaigns—so you can move beyond generic blasts and create intelligent, behavior-driven experiences that feel personal to every single shopper. This shift from manual, repetitive tasks to...

So, what exactly is multi-channel ecommerce integration? Put simply, it’s the process of connecting all your online sales channels—like a Shopify store, an Amazon storefront, and your social media shops—into a single, intelligent system. The goal is to create one source of truth for your most critical data, like inventory...

Think of multi channel inventory management software as the central command center for your entire retail operation. It’s the system that tracks inventory across every single sales platform you use. When a product sells on Amazon, its stock count is instantly updated on Shopify, in your brick-and-mortar store, and anywhere...

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