Shopping Cart Integration for Marketing Automation Software [Use Case]

21 May 2019 |

Marketing automation software depends on integration with shopping carts to automate most of its operations: retrieving every single piece of content from online store: products and orders, customer contacts, coupons,...


How eCommerce Marketing Automation Systems Encourage Repeat Customers

16 May 2019 |

eCommerce marketing automation systems have opened up many new opportunities for online store owners to expand their business and serve existing customers. Such systems are a weapon for businesses to...


RPA in eCommerce and the Benefits It Brings

12 April 2019 |

Due to rapid technology advancement, e-commerce is undergoing a major transformation and is steadily becoming more efficient and customer-centric than ever. Such technologies as Artificial Intelligence, Machine Learning, and Augmented...


7 Best Practices for Successful B2B Marketing Automation

20 June 2019 |

For B2B marketers, reaching target audiences is a laborious and complicated task. They need to juggle between various channels and campaigns, at the same time analyzing a large volume of...


8 Best eCommerce Marketing Automation Platforms

18 January 2019 |

According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main...