Amazon isn't just the world's largest online marketplace, it's a digital ecosystem that millions of e-merchants rely on to grow their businesses. The steadily increasing sales figures speak for themselves — Amazon hit nearly 638 billion U.S. dollars in net sales revenue worldwide in 2024. Due to its global scope and reach, Amazon is considered one of the most valuable brands worldwide.
From local sellers to global brands, vendors turn to Amazon for its reach, infrastructure, and customer base. But managing operations on Amazon at scale isn't easy without the right eCommerce software.
Whether you're building multichannel eCommerce systems, inventory or product information management tools, or dropshipping automation services, your eCommerce software needs direct access to Amazon's product data to function properly. And the best way to do that is by integrating with the Amazon Product API.
In this article, we'll explore how to integrate your eCommerce software with Amazon's API, why it's essential, and what advantages it can bring to your product and your clients.
What is Amazon Product API?
Amazon Product API is a set of interfaces that allows software developers to access product-related data from Amazon's marketplace. It enables software applications to retrieve detailed information about products, including titles, prices, availability, images, and descriptions.
This API is commonly used by eCommerce software providers to sync product listings, monitor price changes, and manage product catalogs. By integrating with Amazon Product API, developers can automate data exchange and enhance their tools for Amazon sellers or affiliates. You can explore more about this API in Amazon's official documentation.
Amazon API Specifics
Amazon's APIs allow eCommerce software to retrieve data related to products, orders, payments, reports, and other information. In addition, Amazon also allows using its APIs to transfer store data related to seller profiles, product reviews, seller feedback, and other information presented on the marketplace.
Before integrating your software with Amazon API, it is important to understand the specific issues associated with it.
Amazon's APIs are old and inflexible, making them difficult for developers to use. The management of product and shipment information is also handled through the use of CSV files or XML.
In addition, Amazon API requires a specialized skill set for developing software that interacts with the marketplace.
eCommerce Software That Require Product Data from Amazon
eCommerce software solutions require product data to provide online store owners with the functionality they need. To achieve this, such solutions integrate with the product API of shopping platforms and marketplaces to retrieve product data from online stores based on them. By doing so, they are able to provide a variety of key functions that allow online sellers to collaborate with software vendors effectively.
Multi-channel software
Multi-channel software uses data from marketplaces to create unique listings on them from a single source. The multi-channel software can connect to the product API and manage and update the listing information on it.
Marketing automation software
Marketing automation software uses information from marketplaces to send email messages to customers about products they may like, as well as to offer discounts and special offers.
Inventory management systems
Inventory management systems track the number of items sold and in stock every day so that e-retailers can ensure they have enough products to meet customer demand while accepting orders.
PIM solutions
Product information systems are used to pull product data from marketplaces in order to create product catalogs, synchronize product data across different sales channels, and provide detailed product analytics.
Chatbots
Chatbots can integrate with Amazon product API to obtain product information. Using that data, chatbots provide customers on Amazon websites with details about products.
How to Develop Amazon Product API Connection
Amazon API integration development is a complex process. It requires a lot of time, effort, and money. The process is not a one-time event and must be upgraded and maintained on a regular basis.
API2Cart is a one-stop solution for integrating your software with 60+ eCommerce platforms and marketplaces, including Amazon, Magento, Shopify, and Prestashop. The service provides a unified API guided by more than a hundred methods to manage data from the stores.
API2Cart offers 14-day free trials for new customers. After this trial period, we offer flexible pricing packages for various eCommerce software providers.
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Download the 'Marketplace Software Integration for Your Business' guide and discover all the needed steps for the development of the smooth connection with popular marketplaces like Amazon, eBay, etc. in a short period of time with minimum efforts from your side.
How to Get Access to Amazon Product Data Easily
API2Cart provides a data integration solution that allows businesses to seamlessly connect their software to the product APIs of eCommerce platforms and marketplaces.
This service offers the following API methods to help eCommerce software access product data from Amazon:
- product.list - This method allows eCommerce software providers to access a list of all the products in an online store.
- product.info -This method allows software vendors to access product information from the online store. Product information is retrieved and displayed based on parameters in the request, including product name, image, description, price, and anything else related to that specific product.
The response example of product.info method in JSON format looks like this:
{
'return_code': 0,
'return_message': 'string',
'result': {
'id': 'string',
'type': 'string',
'u_model': 'string',
'u_sku': 'string',
'name': 'string',
'description': 'string',
'short_description': 'string',
'price': 0,
'advanced_price': [
{
'id': 'string',
'value': 0,
'avail': true,
'group_id': 'string',
'quantity_from': 0,
'start_time': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'expire_time': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'additional_fields': {},
'custom_fields': {}
}
],
'cost_price': 0,
'quantity': 0,
'inventory': [
{
'warehouse_id': 'string',
'quantity': 0,
'in_stock': true,
'priority': 0,
'additional_fields': {},
'custom_fields': {}
}
],
'group_items': [
{
'child_item_id': 'string',
'product_id': 'string',
'default_qty_in_pack': 'string',
'is_qty_in_pack_fixed': true,
'additional_fields': {},
'custom_fields': {}
}
],
'u_brand_id': 'string',
'u_brand': 'string',
'categories_ids': [
'string'
],
'stores_ids': [
'string'
],
'url': 'string',
'seo_url': 'string',
'meta_title': 'string',
'meta_keywords': 'string',
'meta_description': 'string',
'avail_sale': true,
'avail_view': true,
'is_virtual': true,
'is_downloadable': true,
'weight': 0,
'weight_unit': 'string',
'sort_order': 0,
'backorders': 'string',
'manage_stock': 'string',
'is_stock_managed': true,
'create_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'modified_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'tax_class_id': 'string',
'special_price': {
'value': 0,
'avail': true,
'created_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'modified_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'expired_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'additional_fields': {},
'custom_fields': {}
},
'tier_price': [
{
'qty': 0,
'price': 0,
'additional_fields': {},
'custom_fields': {}
}
],
'group_price': [
{
'id': 'string',
'group_id': 'string',
'price': 0,
'store_id': 'string',
'quantity': 0,
'start_time': 'string',
'expire_time': 'string',
'additional_fields': {},
'custom_fields': {}
}
],
'images': [
{
'id': 'string',
'http_path': 'string',
'file_name': 'string',
'mime-type': 'string',
'size': 0,
'create_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'modified_at': {
'value': 'string',
'format': 'string',
'additional_fields': {},
'custom_fields': {}
},
'alt': 'string',
'avail': true,
'sort_order': 0,
'type': 'string',
'additional_fields': {},
'custom_fields': {}
}
],
'product_options': [
{
'id': 'string',
'product_option_id': 'string',
'name': 'string',
'description': 'string',
'sort_order': 0,
'type': 'string',
'required': true,
'available': true,
'used_in_combination': true,
'option_items': [
{
'id': 'string',
'product_option_item_id': 'string',
'name': 'string',
'sort_order': 0,
'price': 'string',
'weight': 'string',
'quantity': 0,
'type_price': 'string',
'sku': 'string',
'additional_fields': {},
'custom_fields': {}
}
],
'additional_fields': {},
'custom_fields': {}
}
],
'u_upc': 'string',
'u_mpn': 'string',
'related_products_ids': [
'string'
],
'dimensions_unit': 'string',
'width': 0,
'height': 0,
'length': 0,
'additional_fields': {},
'custom_fields': {}
}
}
API2Cart provides software vendors with full control over product data when working with e-retailers, allowing them to add, update, or remove products as needed. You can register for a free account right now and start working with Amazon product data easily.
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