wix api

Published 1 September 2022 | Updated 5 September 2022 | Khrystyna Oliinyk

If you develop B2B software for retailers, you're probably aware of the importance of integration with a high number of shopping platforms. Wix is one such platform with a large user base that needs to be on the list of your supported platforms.

The Wix API allows developers to access Wix's vast array of features and functions, making it possible to create a connection between their software and Wix. However, like any eCommerce API, it also has some peculiarities, and you should be aware of them before you start integration development.

In this blog post, we'll show you how to get up and running with the Wix API in no time and avoid all the integration pitfalls. So, what are you waiting for? Let's get started!

What is Wix API

Wix API is a set of programming instructions that allow the software to interact with Wix platform features and data. With Wix API, you can access Wix users' store data such as products, contacts, orders, etc.

Wix API uses standard HTTPS terminology and OAuth authentication and returns JSON-encoded responses. It is constantly evolving to keep up with the latest technological advances and provide the best possible experience for developers.

Wix API Specifics:

  • Wix API rate limits allow an app to perform up to 200 requests per minute, per instance;

  • It is not possible to create a webhook for the application through the API;

  • Real orders cannot be created on the trial store - only test orders for a logged-in customer;

  • Wix uses Oauth 2.0 authentication for requests.

To access the Wix API data, store owners must give you, as a software provider, explicit permission. When it is done and integration is established, you will be to get, add, update and sync various store data.

What are the Benefits of Wix Integration

Wix is a leading eCommerce platform that enables businesses of all sizes to build and grow their online presence. According to official reports, the Wix platform has more than 200M users worldwide. In 2020 alone, the company added over 31 million new users, and it shows no signs of slowing down.

The top three countries that use Wix for building online stores are the United States (120,912 websites), the United Kingdom (22,631), and Canada (17,076 websites).

By integrating with Wix, you'll be able to get in front of all potential clients who use this platform to build their shopping sites. In addition, you'll have access to data from all Wix-based stores, allowing you to understand the needs of your target market and even implement some new features.


The most important advantage of integrating with Wix API is that you will be able to increase your revenue significantly. Wix will never stop attracting customers, so you, the SaaS app provider, will continue to profit from your Wix integration.

Challenges of Wix API Integration

If you are not using a third-party integration solution to integrate with Wix API, you may run into several challenges. First, developing a custom integration can be expensive, as it requires devoting resources from your core business to create integrations with the necessary shopping platforms. In addition, there are other pitfalls:

  1. One such pitfall is the time it takes to complete each implementation. Developing Wix integration may take several weeks or longer if you're doing it yourself. Your developer will need to learn the logic and architecture of the Wix API in order to create a seamless integration. In addition, efforts will need to be made to reduce bugs and ensure smooth functionality.

  2. Integration is a difficult task that requires massive effort, experience, and knowledge.

  3. If you are not using a ready-made solution, you will need to hire developers to build the integration for you. This can be very expensive, especially if you only have a small team of developers.

  4. Another potential downside is that Wix itself is constantly changing, which can make it difficult to keep up with the latest changes and ensure that your integration remains compatible.

Despite these challenges, however, the integration with Wix API can still be valuable for software providers. To simplify the integration development process, it is better to use a third-party integration provider like API2Cart. More about it is below.

How to Get Started with the Wix API in an Easy Way

API2Cart provides an excellent solution to the problems mentioned above, allowing businesses to connect easily with Wix API without investing a lot of money, time, or energy in the integration process. In addition, API2Cart also supports integration with over 40 other shopping platforms and marketplaces, making it an essential tool for software vendors that want to expand their reach. Its unified API eliminates the need to build separate integrations for each platform. Among other popular eCommerce platforms, you will be able to integrate with are Magento, Shopify, WooCommerce, PrestaShop, etc.

If any difficulties arise, businesses can take advantage of API2Cart's full technical support and opportunity to get any customization they require.

The service provides static and interactive documentation as well as useful integration guides that allow implementation of the integration in an easy way.

Currently, API2Cart allows working with the following data using API methods for Wix integration:

  • for working with orders: order.count / list / info / add / abandoned.list

  • for working with products: product.list / count / info / find / child_item.list

  • for working with customers: customer.list / count / info / find / add / update

  • for working with categories: category.list / count / info / find

API2Cart constantly releases new supported methods and works on adding new cart versions and support of new platforms. With API2Cart, you can get Wix integration quickly and easily.

Start your free 30-day trial today and see how easy it is to connect with the world's leading eCommerce platforms. If you have any questions, please contact us, and we will provide you with all the information you need.

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