Data Normalization · API2Cart
eCommerce Data Normalization: One Format for All Platforms
Forget platform-specific data formats. API2Cart normalizes product catalogs, orders, customers, and more from 70+ eCommerce platforms into a single, consistent data model.
Every eCommerce platform structures data differently. A “product” in Shopify has variants as child objects; in Magento 2 it is a configurable product with simple products.
API2Cart solves this with a universal data model. Regardless of source platform, you receive data in a consistent, predictable JSON format.
How Data Normalization Works in API2Cart
- Unified product model: name, sku, price, quantity, images, variants, categories
- Unified order model: order_id, status, items[], addresses, totals
- Status normalization: platform-specific statuses map to one normalized status
- Nothing is lost: platform-specific data stays available in additional_fields
Example request
?id=123
&response_fields={result{product{name,sku,price,quantity,images,variants}}}
Use Cases for Data Normalization
Analytics & Reporting
Aggregate data from multiple platforms into one pipeline, one format, one dashboard.
Data Migration
Move products and orders between platforms without manual field mapping.
Product Feed
Generate Google Shopping / Facebook feeds from normalized product data.
Marketplace Listing
Push unified product data to sales channels without platform-specific adapters.
Frequently asked questions
The things people ask before using Data Normalization.
Which entities are normalized?
Products, orders, customers, categories, shipments, baskets, and subscribers.
Is any information lost?
No. Every platform-specific field is preserved in additional_fields.
Can I get raw, native platform data?
Yes, through additional_fields in the same response.
How are custom fields handled?
They return inside additional_fields — see the Custom Field Mapping feature.
One data model. 70+ platforms. Stop writing parsers — start building features.
Explore the full API2Cart API reference.
Which entities are normalized?
Products, orders, customers, categories, shipments, baskets, and subscribers.
Is any information lost?
No. Every platform-specific field is preserved in additional_fields.
Can I get raw, native platform data?
Yes, through additional_fields in the same response.
How are custom fields handled?
They return inside additional_fields — see the Custom Field Mapping feature.
