eCommerce has been a revolutionary industry for both online shoppers and businesses out there. Not only has it streamlined the way people shop, but it also opened up a pool of business opportunities for online store owners. However, for a successful business operation, the store owners require eCommerce software to manage all the functions of their business.
For such software to perform their core functionality, connection with eCommerce platforms like Magento 2, Shopify, WooCommerce, etc., is a necessity. This article focuses primarily on the integration of eCommerce software with Magento 2 REST API and explains how it is possible to get customer data from Magento 2 online stores .
Magento 2 REST API
2015 marked the release of Magento 2, a platform meant for improving the flaws encountered in the previous version of Magento. As a result, the users of Magento 1 were encouraged to upgrade to Magento 2.
The platform supports the latest PHP versions, CSS3, HTML5, and MySQL. Moreover, it offers improved page load speed and is mobile-friendly. It also facilitates a user-friendly interface for its users for a better experience.
Magento 2 REST API is a set of functions that allows the developers to integrate with the platform and access required information from it in the form of requests and responses. That said, an eCommerce software developer can easily integrate with Magento 2 REST API and retrieve useful info for their software operations.
By using the HTTP protocol, eCommerce developers can send HTTP requests to the Magento 2 REST API, which will then be responded to by Magento 2 as an HTTP status code. In the request sent by developers, there are four critical information pieces:
- HTTP header - it provides authentication of the request and other instructions for information retrieval.
- Verb - it can be one of these: GET, POST, PUT, or DELETE.
- Endpoint or Uniform Resource Locator (URL) - it identifies the server, web service under consideration and the resource.
The Importance of Retrieving Customer Data from Magento 2
Magento 2 REST API customer data integration is a vital step for a great number of eCommerce software providers. Before you approve of this fact, you should know more about customer data integration.
The term customer data integration refers to the process of combining and organizing data from sources like databases or platforms into a single place so it becomes more usable and accessible for the end-users. When it comes to the eCommerce industry, customer data integration refers to retrieving customer info from various shopping platforms like Magento 2, Shopify, Woocommerce, BigCommerce, etc., and storing it into a more accessible place for the eCommerce software to use it effortlessly.
Without access to customer data, the eCommerce software cannot perform its designated operations, and hence, the software vendors would fail to propose their software to prospective clients.
For instance, Magento 2 REST API customer data integration can help the marketing automation software providers to do the following tasks with access to customer data:
- Send updates on new products, discounts, and special offers via emails to the e-store customers
- Analyze the customer’s order history and provide recommendations based on that
- Notify the customers about their order statuses
However, all the above-mentioned operations are not possible without the integration of eCommerce software with Magento 2 REST API.
Magento 2 REST API Connection
Magento 2 REST API integration is a profitable deal as the platform has huge popularity nowadays.
The platform powers more than 124 000 websites as of now. It also allows the eCommerce developers to execute the critical functions of an eCommerce software. With Magento 2 integration development, it is possible to handle data related to orders, clients, products, etc.
Moreover, the integration with Magento 2 opens up a lot of profitable business opportunities for the eCommerce software vendors. With a large number of websites being built on the platform, software vendors can connect with these website owners and propose their solutions to them. In addition, the platform has international customers, meaning, you also get international exposure for your business.
Get Customer Data In Magento 2 Easily
Magento 2 REST API integration is a seamless process with a unified API provided by API2Cart. It is a one-stop solution for all your needs.
API2Cart allows eCommerce software vendors and developers to integrate their solutions with more than 40 shopping platforms at once. With API2Cart, you can not only connect with Magento 2 but other platforms, including Magento, WooCommerce, BigCommerce, etc. It eliminates the need to establish separate integrations with every platform, saving you significant time, money, and resources for other business operations.
To retrieve data from Magento 2, API2Cart provides two API methods:
- customer.list - This method provides software providers with the possibility to retrieve a list of all the customers from the online stores based on Magento 2. The response example of customer.list method:
- customer.info - This method allows the software vendors to get the info about the specific customer from the store based on Magento 2.
{
"return_code":0,
"return_message":"",
"result":{
"customers_count":5,
"customer":[
{
"id":"1",
"email":"[email protected]",
"first_name":"Emmanuel",
"last_name":"Huffman"
},
{
"id":"2",
"email":"[email protected]",
"first_name":"Ima",
"last_name":"Moon"
},
{
"id":"3",
"email":"[email protected]",
"first_name":"Kameko",
"last_name":"Booth"
},
{
"id":"4",
"email":"[email protected]",
"first_name":"Ima",
"last_name":"Melton"
},
{
"id":"5",
"email":"[email protected]",
"first_name":"Kaitlin",
"last_name":"Hess"
}
]
}
}
With these methods, the eCommerce software can work with customer data easily and aid the merchants more appropriately in their business operations.
If you are willing to avail of all the benefits offered by API2Cart, get in touch with us for a free consultation call to discuss your business case.
