eCommerce has seen unprecedented growth in recent years, reaching $6.3 trillion globally in 2024 and expected to surpass $8 trillion by 2027. Online stores are generating vast volumes of customer data every day, and one of the most popular platforms powering this growth is WooCommerce. Working effectively with WooCommerce customer data — including order history, contact details, and shopping behavior — is critical for eCommerce software providers aiming to deliver real value to merchants.
In this article, we explain how to build a reliable WooCommerce API integration, how to access and manage WooCommerce data, and why leveraging customer information is essential for creating competitive solutions for online store owners.
Why Software Vendors Need to Get Customer Details From e-Stores?
Many of the functionalities eCommerce software providers offer to e-merchants require the ability to work with e-stores’ customer data. Logistics and shipping management software, repricing solutions, multichannel software, email marketing solutions providers all have to deal with customer data retrieved from their clients' online stores.
For example, if you provide marketing automation solutions, then you need to import customers info from your clients' online store to perform such functionality:
- Send emails that contain the info on new items, discounts, special offers
- Analyze the history of customers’ orders
- Notify e-stores’ customers of their order statuses
Similarly, if you offer chatbot software, you also have to get the customer data from your e-merchants’ stores. It enables your system to identify e-stores’ visitors, create orders and recover abandoned carts.
Setting automated customer data import is by far one of the most challenging tasks for marketing automation, cart abandonment, pricing, shipping, POS, chatbot software providers. However, none of these providers can offer their services to the end customer without getting customer data from their e-stores.
This is done simply by developing a connection between their systems and the APIs of major shopping platforms, such as WooCommerce. In this article, we’re going to focus on the details of WooCommerce customer data retrieving.
What Do You Need to Know About WooCommerce?
WooCommerce is one of the most widely used eCommerce platforms, powering over 5.3 million live websites worldwide as of 2024. Since its launch in 2011, WooCommerce has shown continuous growth thanks to its flexibility and strong open‑source ecosystem.
For e‑store owners, WooCommerce offers modular architecture and unlimited customization options. It also provides a high degree of security, built‑in analytics, and access to a vibrant developer community. With thousands of plugins and themes, WooCommerce gives merchants a reliable way to build and scale their online stores effectively.
As WooCommerce continues to expand, it is becoming even more important for eCommerce software providers to connect with this platform. Reliable and robust integration with WooCommerce enables working with customer data and managing orders, products, and shipping information more effectively.
In simpler terms, a connection between your software and the API of WooCommerce allows you to extract valuable data from this platform. As a result, you can deliver superior services to your clients based on accurate and up‑to‑date store information.
How to Develop the Integration with WooCommerce?
Setting up a reliable connection with WooCommerce requires a whole lot of time, effort, and money. To top it all, this integration requires further maintenance and upgrade. What is more, developing the connection with WooCommerce is difficult because of this platform's technical complexities.
Fortunately, there exists a much better and simpler way to develop an integration with WooCommerce and many other platforms. You don’t need to hire a team of developers and set up the connections manually. But instead, you can use a powerful unified shopping platform integration solution called API2Cart.
This tool enables you to benefit from a streamlined connection with 60+ shopping platforms without any manual integrations, additional costs, or countless improvement hours billed by freelancers or your developer team. API2Cart provides 100+ API methods that allow you to quickly retrieve and manage WooCommerce customer data and other important info. Let's explore in detail how you can perform the operation of WooCommerce customer exports easily.
What WooCommerce Customer Data Can You Access?
Retailers must be able to access customer data when operating an online store via WooCommerce. They can make better decisions for improving their business if they know who buys from them, what they buy, and where they come from. That said, if you offer software solutions for WooCommerce store owners, you should make it possible to import Woocommerce customer data.
By using WooCommerce, you will be able to get information on its online store customers, which may include names, emails, addresses for billing or shipping, and even phone numbers, among others.
Any eCommerce software solution should have access to the customer data. If not, it could hardly be used in today’s digital world. In other words, if one wants WooCommerce to work for him, he/she must know how to manage and analyze the customers’ information. Being able to export customer data from WooCommerce, your software will enable e-retailers to design promotional messages that are customized for various customer groups like age and region using this information.
Moreover, you get information on WooCommerce customers’ orders, like the order date, cost, and items acquired. Such data can be helpful to you when providing, say, shipping management software to WooCommerce users.
How to Retrieve and Manage WooCommerce Customer Data?
If you need to get and manage WooCommerce customer data effectively and with no additional efforts, try API2Cart and API methods proposed by it. Let’s explore all the methods that enable you to work with e-stores’ customer info:
- customer.count: this method allows to count the customers of a store
- customer.list: this method enables to retrieve a complete list of customers from the WooCommerce online store with all the needed additional details (e.g. shipping address, email address, billing address)
- customer.info: this method makes it possible to gain precious info about a particular customer. Below you can see the response example of this method:
- customer.add: this method allows to add new customers to the store
- customer.find: this method enables to search users of WooCommerce stores
{
"return_code":0,
"return_message":"",
"result":{
"id":"1",
"email":"[email protected]",
"first_name":"Emmanuel",
"last_name":"Huffman",
"created_time":"2014-03-25 15:02:44",
"modified_time":null,
"group":"Default",
"login":null,
"last_login":null,
"birth_day":null,
"status":0,
"news_letter_subscription":"True",
"gender":null,
"website":null,
"fax":"60339",
"company":null,
"phone":"1-316-558-8341",
"ip_address":"0",
"address_book":[
{
"address":[
{
"id":"1",
"type":"billing",
"first_name":"Jael",
"last_name":"Aguirre",
"postcode":"626569",
"address1":"P.O. Box 300, 2698 Ultricies Road",
"address2":"P.O. Box 873, 4774 Molestie Rd.",
"phone":"1-316-558-8341",
"city":"Cisterna di Latina",
"country":[
{
"code2":"UA",
"code3":"UKR",
"name":"Ukraine"
}
],
"state":[
{
"code":"TE",
"name":"Ternopil'"
}
],
"company":"Ipsum Primis In Inc.",
"fax":"60339",
"website":null,
"gender":null,
"region":null,
"default":"True"
},
{
"id":"2",
"type":"shipping",
"first_name":"Jack",
"last_name":"Mccarthy",
"postcode":"6405FF",
"address1":"Ap #966-612 Sagittis Ave",
"address2":"P.O. Box 502, 8806 Pharetra, Ave",
"phone":"1-316-558-8341",
"city":"Brandenburg",
"country":[
{
"code2":"UA",
"code3":"UKR",
"name":"Ukraine"
}
],
"state":[
{
"code":"TE",
"name":"Ternopil'"
}
],
"company":"Dictum Sapien Industries",
"fax":"60339",
"website":null,
"gender":null,
"region":null,
"default":"False"
}
]
}
],
"store":"",
"salt":"5c5732fd9",
"cart":null,
"wishlist":null,
"approved":"True",
"token":""
}
}
If you want to learn more about how we’re working our magic to retrieve and manage WooCommerce customer data and how we can integrate your eCommerce software solution with over 60 shopping platforms, do not hesitate to contact us now.
