Interactive Video Platform: Watch It, Shop It

Published 28 June 2018 | Updated 15 September 2020 |

interactive video platform

Do you think that video can serve only as a way of entertainment and education? Well, think again. Nowadays, videos can serve as a means to sell the products. Not surprised? In this article, we will tell of a big leap in video marketing technology.

New Generation of Shopping

Traditionally retailers sell and promote products on web stores, marketplaces, social media, comparison shopping engines, etc. Now marketers go beyond standard sales channels to keep customers engaged with brands. The strive for innovative approaches resulted in the emergence of interactive video platforms.

Interactive video platforms are based on shoppable video players with transactional features. They are specifically designed for commercial, how-to-based and brand videos to provide the best shopping experience for customers and selling opportunities for merchants. The clients can click on items within a video, get information and instantly shop them. Such kind of eCommerce retail capture consumers and drive sales immediately.

Here is the brilliant example of how interactive video works:

video source:

As interactive video technology is quite a new field, eCommerce does not count large amounts of such softwares. We would like to point out some of them.

Cinsay is an eCommerce video platform for selling products through videos. The software specializes in high-quality videos and built in transactional features for making a purchase. It makes it easy and convenient to perform transactions directly on the video screen without losing context.

Another service which allows to integrate video content with online sales and make it interactive is Howtube. The platform combines how-to based videos with social networking, eCommerce and search features. On Howtube all relevant products and services associated with each how to video are displayed in one convenient place.

Benefits of Interactive video platform

Taking into account the outlined above, we've put together this list of benefits the interactive video platform brings. These are the main of them:

Immediate interaction

High-quality videos impress with feasibility and easiness. The customers can see the product at different angles and while in use. Therefore, such kind of videos can persuade customers that the item is real and good in use, as well as inspire to become enthusiastic shoppers.

Sales upturn and stores management

Videos serve as a good way to effectively promote product and show it in all its glory. What’s more, interactive features provide a possibility to make a purchase right while watching videos, and not closing them. Thereby, customers will avoid the necessity to access the site and search for the needed item there. That definitely improves the sales effectiveness.

Shopping cart built inside a video player allows to have access to data from stores. As a result, the software vendors get an ability to manage all orders, shipments and control inventory.

Cross-Platform Compatibility

Shoppable video software allows сustomers to watch and share videos on websites, social media, blogs, emails and texts, and thus, make a purchase in any place. Retailers will not puzzle their brains anymore over how to captivate content in multiple different formats.

Additionally, video analytics shows how videos work for business. It allows to track the visits, video and product views.

Shopping Cart Integration for Interactive Video Platform

As a vendor, you know that integration with shopping carts and marketplaces is unavoidable with this kind of software. But it can be a big investment of time and money. We offer you one API by API2Cart to integrate with more than 40+ shopping carts and marketplaces.

For interactive video platform we offer the following methods:

  • methods order.add and order.update for working with orders
  • basket.item.add method for adding items to baskets
  • product.list and product.find methods for providing product info and finding the particular product
  • category.іnfo/cоunt/fіnd/lіst methods for managing the categories in the store

You can find additional methods needed for integration here. Moreover, in case you have questions our support team is always ready to answer. Get in touch with us to find out more.