Product Data Integration: Mission Critical for eCommerce Software

16 August 2017 |

Product Data Integration- Mission Critical for eCommerce Software

Product data is used in almost every aspect of the eCommerce business. It’s what buyers take into consideration during their decision-making process. It’s what the retailers use to create a first impression on their customers. And finally, it’s what most of eCommerce software is built on. Product data has always been the core of all types of sales, inventory management, order, dropshipping,  warehouse, repricing systems, etc. Let’s see how these data is used in eCommerce software industries.

The Usage of Product Data in Different eCommerce Spheres

Product data is vastly used by B2B eCommerce software services. Let’s examine some of the cases in detail:

  • Order and Inventory Management Software

The major functions of the order and inventory management systems are performed with the usage of the e-store data such as product, order and customer information. If the B2B systems are integrated with the customers’ shopping carts, they get access to the product data and can run the following functions:

  • Build and manage orders;
  • Forecast the inventory levels;
  • Establish shipping details (for instance: names, addresses, shipping facilities, etc.);
  • Draw up the reports.

Keeping track of customers, accounts, billing and inventory levels proves the need for real-time product data access which is stored on shopping carts. Thus, the establishment of the order and inventory system requires setting up the number of vital connections.

  • Warehouse Management System

Warehouse Management Systems (WMS) cover an extensive range of tasks, such as inventory management, handling the transactions, taking orders, etc. The main asset for the WMS providers is their customers’ e-shops, where all the necessary data is stored. The access to the consumers’ product data provides the WMS vendors with the following options:

  • Track the products;
  • Organize warehouse operations;
  • Boost order fulfilment speed and accuracy;
  • Make in-depth reports;
  • Perform inventory updates.

Thus, in order to process the customer’s requests, there is the need to have the product data at your fingertips which becomes possible via integration.

  • Dropshipping Automation Software

The retailer's’ e-shops as the source of data are extremely valuable for the dropshipping automation software vendors. The unlimited access to the product data, gives the B2B eCommerce software a bunch of possibilities:

  • Import products, prices, customers and other info;
  • Make feeds;
  • Create product catalogs;
  • Make real-time updates;
  • Control inventory levels;
  • Migrate data feeds to dropshippers’ systems.

Consequently, the proper running of these functions totally depends on the integration with the retailer’s shopping carts.

  • Mobile Commerce App Builders

Building a mobile app for e-shop or any other eCommerce project requires establishing the connections between the mobile app and customer’s e-store. In this way, the synchronization of all the needed data is guaranteed. Having the access to the product data of the retailers’ e-stores provides the mobile app builders with the ability to do the following:

  • Displaying products with images and descriptions;
  • Synchronizing data between the web-store and mobile app;
  • Keeping up with inventory levels;
  • Making all sorts of updates, and other.

In order to perform all these actions, there is the need for integrating with retailer’s shopping carts.

Challenges of Product Data Integration

Data is the power which drives business development and provides it with plenty of possibilities. Getting the ongoing access to the product data involves the integration with the shopping cart. In other words, there is the need to set up a connection between the eCommerce software and shopping carts’ database. This procedure would be relatively endurable, if there were only one shopping cart. However, the fact is that the merchants run their e-shops on different shopping carts. As the result, there is the need to be connected to the shopping platforms retailers build their shops on. Therefore,  the integration turns out to be an extremely painful process due to a number of reasons:

  • developing integration requires extensive expertise and qualification from developers;
  • each shopping platform is uniquely complicated. This means that when one integration model fits one platform, it doesn’t mean it would work for another;
  • integration requires significant efforts, as well as money and time investments.

It may take a month and a few thousands of dollars to establish only one connection, not even to mention its further updating and upkeep.

Product Data Integration: Workaround

Fortunately, there is an effective way out of all these product data integration challenges. API2Cart is a solution that allows eCommerce software vendors to connect to various platforms much easier. This service provides an API to integrat with 30+ shopping carts, providing you with an opportunity to retrieve all the necessary information and operate with all kinds of data. In case you are interested in integrating your B2B system with numerous shopping carts, then schedule a consultation with our representative or you can try how API2Cart would work for your business right away.