In the eCommerce era, retailers need to automate all their operations connected with tracking and fulfilling the orders. It helps them to make the delivery process faster, enhance customer satisfaction, and reach all their business goals. For this purpose, they choose to use order management software.
Order management software is a solution for retail businesses that ensure full control over the order, inventory, customer and supplier data. Carrying out such kinds of software essential functions requires the ability to access and process information from e-stores based on various eCommerce platforms. That is why they need to have integration with multiple shopping platforms like Magento, Shopify, PrestaShop, etc.
Also, connection with shopping cart platforms and marketplaces is one of the best ways to boost the profits of order management software providers and outrank their competitors.
So, in this article, we are going to explore all the aspects of shopping cart integration for order management system providers.
What are the Benefits of Shopping Cart Integration for Order Management System?
- Increasing the profits and number of clients
- Enhancing the clients’ satisfaction by providing them with the main functionality
- Expending the market share
Retailers use various shopping platforms for selling their goods. So, if order management software providers want to get more clients, they need to have the ability to work with the data from the retailers’ e-stores and develop the quality integration with the platforms they use.
Moreover, a great amount of clients means an increase in profits of order management solution providers.
The integration with various shopping cart platforms allows order management solutions to retrieve the order data from different stores and import it into their system. It helps them to provide the retailers the possibility to manage orders more efficiently and make it easier to find the order info on each sales channel.
Also, retailers’ businesses depend on automatic inventory synchronizing. It allows them to sell their products faster and better. For this purpose, retailers use order management solution like yours.
However, providing the synchronizing of inventory levels across different platforms is impossible without eCommerce integration.
If order management software providers have the strategy to gain more markets around the globe, they also need integration with dozens of shopping platforms. That’s because the popularity of each shopping cart software among retailers depends on their location.
For example, retailers from the USA more often built their stores on Shopify, WooCommerce, and OpenCart. European online sellers choose to use the Magento platform.
Main Challenges of Developing Integration with Shopping Platforms
There are numerous challenges associated with the development of integration with shopping platforms. Some of them have been mentioned below:
- Integration costs a lot of money
- Each integration is a time-consuming process
- Issues with new shopping platform versions
Developing an integration on your own might not be a good idea. It is because you might not be aware of all shopping platforms’ technical issues. That is why you will need a team of highly-qualified developers. However, their work may cost you a thousand dollars per only one month.
Thus, instead of hiring technicians to develop multiple shopping platforms connections one by one, you can try to use a third-party integration solution like API2Cart.
Building integration is a difficult task that requires continual efforts, expertise, and knowledge. Also, a single integration takes at least a month to be completed. So, can you imagine how much time your developers need to spend on developing several integrations with eCommerce platforms? Moreover, they will need to devote their time to further maintenance and upgrading.
Spending so much time on the integration might result in losing your prospective customers because they won’t wait for so long.
Perhaps the greatest problem of separate integration with various shopping platforms is the release of their newer versions.
Your developers might have built the integrations based on the previous versions of the platforms. Hence, you may face problems while accessing data from the newer versions.
How to Connect Order Management Solution with Multiple eCommerce Platforms?
Each shopping platform integration requires a lot of time, money, and effort. To make this process easier and cheaper, you can use API2Cart.
API2Cart provides a unified API for connection with 40+ eCommerce platforms and marketplaces at one go. It can help you to save months of your developers’ time and thousands of dollars.
Establishing a single integration with API2Cart allows your order management software to access all the needed info from your clients’ e-stores.
API2Cart has 100+ API methods for managing the orders, products, and customers. You’ll be able to add, remove, update, and delete data from any of the shopping platforms that we support.
Want to know more? Contact API2Cart specialist now or try to use the service for 30 days for free.
