wix store api

Updated 11 April 2025 |

Being a company that specializes in B2B software for online retailers, you should know the value of integration with a large number of shopping platforms. Wix is one such platform, and through the Wix store API, one can get access to many powerful features and capabilities.

Wix API enables developers to establish a reliable connection between their applications and Wix. When integrated with Wix, your software can empower users to create professional, easy-to-manage online stores. This connection simplifies the user experience and extends your app’s functionality.

The Wix store API is a robust method for interacting with Wix websites. It allows you to add or modify products, create and manage orders, and access customer data. In this article, you will discover how to start working with the Wix store API.

What is Wix Store API?

API stands for Application Programming Interface. It allows different software programs to communicate, share data, and automate workflows. This makes it easier for developers and end users to connect tools and services.

There are various types of APIs, including REST and SOAP. Each has its own strengths. Wix APIs, for example, use standard HTTPS terminology and OAuth 2.0 authentication. They return JSON-encoded responses and require explicit permission from store owners before use.

Some key features of Wix APIs include:

  • Wix APIs allow up to 200 requests per minute.
  • Webhooks cannot be created programmatically and must be set up manually.
  • Only test orders can be placed in trial stores.

To learn more about authentication, visit the OAuth 2.0 official guide.

Wix API Integration Meaning

Wix integration refers to the process of connecting external applications to Wix using its APIs. This enables access to important data like customer contacts, order histories, and product details.

If you do not use third-party services, you may face these challenges:

  • Custom development is costly and time-consuming.
  • Wix APIs can change, requiring regular code updates.
  • Strict rate limits can impact performance.
  • No official support is provided for custom API use.

Wix Store API Integration Development via API2Cart

There are two ways to integrate with Wix: build the connection in-house or use a third-party solution. The first option requires hiring developers and maintaining the integration, which may be expensive. The second option is faster, more affordable, and more scalable.

API2Cart offers a unified API that simplifies integration with Wix and over 60 other shopping platforms, including Magento, Shopify, WooCommerce, and Amazon. This means your app can interact with multiple platforms through a single connection.

Read more about the benefits of unified integration on the Wix Developer Center.

To get started, register for a free trial on API2Cart. Add your clients’ Wix stores, use our API methods, and test how everything works seamlessly. You’ll also receive 24/7 support from our integration experts. Book your free demo today.

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