API of eCommerce Platform

Published 23 June 2021 | Updated 23 June 2021 | Natalia Kovalchuk

Today, eCommerce software and applications providers and developers that want to succeed on the market need to become aware of the importance of setting up reliable connections with the APIs of eCommerce platforms.

In this article, we’ll dive deeper into the benefits of getting your API connection with the most common shopping platforms out there. We’ll also teach you some basics about how an API works and reveal to you the four most common ways to work with the data used by your clients using eCommerce platforms.

In the end, we’ll get practical and show you how to quickly develop a winning integration with the APIs of the leading eCommerce platforms

What is an API?

If you’ve been active in the eCommerce industry for some time, you’re probably quite used to the term API, which is thrown around quite a lot. An API (or Application Programming Interface) acts as an intermediary between two digital products. Simply put, the API can be seen as the middle man between two apps trying to communicate with each other.

As an eCommerce software and application provider or developer, you can best understand what an API is by thinking of the actual process of gaining access to your customers’ data. Basically, to offer your services to e-shop owners, you need to be able to work with information about their site visitors and on-site products. To gain access to that info, you can use an API.

Once your server requests the specific information, the shopping cart’s server sends you back the information in a JSON format.

The APIs can usually come in two types:

  • SOAP (Simple Object Access Protocol): this standard protocol uses the XML format to define the message structure along with the method of communication.
  • REST (Representational State Transfer): this is a unique set of architectural principles that use specific characteristics to transfer information smoothly.

What is the API of the eCommerce Platform?

Each eCommerce platform or marketplace has its own API. For example, Amazon API allows exchanging data programmatically on orders, payments, listings, or reports, while Magento API allows providing calls for working with resources such as categories, customers, or sales orders.

The entire API infrastructure revolves around requests and responses. Usually, sending a request involves one of the following methods: PUT, GET, POST, or DELETE. The response to the request is sent back to you either in XML or JSON format.

Each request method has its specificities. For example, you can use PUT to change the state of a resource or update it. You can also use GET to retrieve a resource, while POST enables you to create a new resource. Obviously, DELETE can be used to remove a resource or a product.

If you’re working with your clients’ shipping orders, you can use PUT to update delivery status, from pending to sent. You can also use GET to retrieve a list of items that have shipped, and you can use DELETE to remove an item that has been sent from a customer’s basket.

These four methods allow you to “play” with data related to products, orders, warehouse stocks, shipping info, or even with taxes or customer’s sensitive information.

The Examples of APIs of Various eCommerce Platforms

As revealed above, each API of eCommerce platform has its specifics. So let’s take a closer look at some of the APIs out there that could be significant for your business:

  • eBay API: offers unrestricted access to all core capabilities that are usually used together with selling, buying, or searching actions
  • Magento API: this modern API allows developers to seamlessly manage Magento online stores by working with resources such as categories, products, customers, and sales orders
  • WooCommerce API: this API allows developers to read, create, update, and delete WooCommerce content related to products, orders, customers, and shipping status
  • Shopify API: can be used by developers to create bespoke tools that integrate with the platform and also develop apps that can be promoted in the App Store either for free or for a fee
  • BigCommerce API: this API is used by over 150k merchants worldwide and allows developers to retrieve a store’s catalog while also creating new products, setting up automation, and troubleshooting common problems

How to Develop the Integration with eCommerce Platform API

There is no doubt that, with so many unique APIs out there, developing strong and reliable connections with each shopping platform takes time and requires a huge amount of financial investment. The easiest way to develop a connection with an API of eCommerce platform is by using a specific service such as API2Cart.

Using this service, you can avoid all the hassles and integrations that come from setting up a manual integration with each eCommerce platform. Instead, you can get your software or app connected to 40+ shopping platforms at once via API2Cart unified API. The platforms available for connection include WooCommerce, Amazon, Salesforce Commerce Cloud, Ecwid, Magento, Shopify, etc.

Our service works perfectly for any eCommerce software in niches such as warehouse, order and inventory management, ERP, marketing automation, dropshipping, mobile commerce app development, or repricing and price optimization. Once connected to API2Cart, you can start experimenting with the capabilities we provide, build up new features for your software, and take it to a whole new level.

The development of the integration with eCommerce platforms via API2Cart allows your company to reduce TCO, minimize time & financial investment, and reduce time spent on integration maintenance. Best of all, you can try our API2Cart for free over 30 days and see exactly how it works.

Contact us now to learn more about using an API eCommerce platform integration for your business’ growth.

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