Published 3 December 2023 | Updated 4 December 2023 | Natalia Kovalchuk

If you’re here looking to find out how to perform a winning Etsy integration for your business, then you’ve come to the right place. In this article, we’ll dive deep into the unique features of the Etsy marketplace, its API, and the integration process. We’ll also reveal how to easily develop a reliable Etsy marketplace integration without investing too much money and time.

Without further ado, let’s start by looking at some unique traits of the Etsy marketplace.

What Should You Know about Etsy Marketplace?

Etsy is a marketplace that enables sellers from all across the globe to promote their handmade products. Even if the business model of this platform is slightly similar to the one offered by eBay or Amazon, Etsy stands out from the crowd by providing an amazing level of value to both sellers and buyers.

Etsy started in 2005 as a simple website but has dramatically grown due to this business model, reaching a whopping number of 7.3 million sellers and 39 million buyers in 2022.


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Now, because of its growth, Etsy represents a goldmine for eCommerce software developers like yourself. Connecting your software to this marketplace opens up a whole new array of opportunities, giving you access to all e-store owners on this marketplace and allowing you to expand your range of services. However, to get there from here, you first need to understand how an API integration works.

What is Etsy API?

An API, also known as an application programming interface, is a way to connect two applications or software, enabling them to communicate with each other and exchange information. You can perceive the API as a bridge between your software and Etsy marketplace. This bridge allows you to gain direct access to Etsy data, including products, prices, images, taxes, customers’ details, shipping details, and the list goes on.

Each shopping platform and marketplace, such as Amazon, Walmart, WooCommerce, or Etsy, has its unique API. Therefore, to work with the sellers on each platform, you need to set up a connection with each API in particular. For example, for Etsy, you need to set up a connection with this marketplace API.

Etsy API is a seamless one that uses a RESTful infrastructure to improve data connection and transfer. It uses JSON-formatted responses to enable you to gain access to all Etsy’s website features, such as shops, public profiles, tags, listings, sales, customers, and favorites.

This API leverages the oAuth method to allow you to easily write and read users’ private and public data, making it super easy for you to gain access to any type of information you might need. Once you access the API, which lies under an “openapi” subdomain, you can start using HTTPS methods to retrieve the information you need. These methods you can use are: PUT, POST, GET and DELETE.

Once you send a request, the API processes it and sends you back a response. This response can come as a code with a JSON body, which includes the data you need. For example, the 200 code comes with the “success” message and returns the data asked, while the 404 code comes with the “no found” message and does not return any information.

What is Etsy Integration?

As stated above, an Etsy integration is the process of connecting your software with Etsy so that you can gain access to all the data used by your clients. Once this is completed, you’ll be able to work with order, product, or customer data, thus being able to provide your services to Etsy sellers.

By integrating your solution with the Etsy marketplace, you’ll be able to:

  • Expand your pool of customers and reach over 4.3 million sellers from 234 countries worldwide
  • Be able to extract data that’s important to your business easily
  • Manipulate data much more accessible than ever before
  • Improve your end-services by getting access to important data you can use
  • Increase your profits and overtake your competitors

How to Develop the Connection with Etsy?

At this point, you’re already well aware of the importance of connecting your software with Etsy. If you’re not yet connected with the Etsy API, you then have two options for a safe and secure Etsy marketplace integration:

  • Option #1: Hire an external team of developers or implicate part of your team to connect with Etsy manually. This is a very tedious process and involves using experienced developers who know all the ins and outs of the Etsy API. Additionally, it involves additional costs in support and maintenance.
  • Option #2: Work with a third-party integration agency: this option is highly beneficial for software developers that want to connect not just with Etsy but with tens of other platforms at once. The scaling opportunities, in this case, are immense, and the benefits far supersede the initial investment costs.

If you think that option 2 is the right one for you, we have some great news. At API2Cart, we can offer you reliable connections to 40+ platforms at once. We are offering over 100 API methods to manage your customer data, and we’re making it super easy for you to make the most out of every business opportunity you have on Etsy and all other platforms. Using API2Cart API methods, you will be able to get, update and delete the data on your clients' e-store orders, products, prices, inventory, shipping info, tax info, etc.

On API2Cart, we’re offering flexible pricing, and we make sure you benefit from continual maintenance. In other words, you won’t need to put a lot of effort to benefit from a strong Etsy marketplace integration, along with integration with 40+ other platforms.


If you want to learn more about how API2Cart can give you a reliable Etsy integration, do not hesitate to contact us, and one of our managers will come back to you. Also, you can test all API2Cart functionality for free for a month. All you have to do for this is to book a demo call with our managers to register your free trial account on the service.