Updated 4 April 2024 |

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What Should You Know about Etsy Marketplace?

Etsy is a marketplace that enables sellers from all across the globe to promote their handmade products. Even if the business model of this platform is slightly similar to the one offered by eBay or Amazon, Etsy stands out from the crowd by providing an amazing level of value to both sellers and buyers.

Etsy started in 2005 as a simple website but has dramatically grown due to this business model, reaching a whopping number of 7.3 million sellers and 39 million buyers in 2022.


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Now, because of its growth, Etsy represents a goldmine for eCommerce software developers like yourself. Connecting your software to this marketplace opens up a whole new array of opportunities, giving you access to all e-store owners on this marketplace and allowing you to expand your range of services. However, to get there from here, you first need to understand how an API integration works.

What is Etsy API?

An API, also known as an application programming interface, is a way to connect two applications or software, enabling them to communicate with each other and exchange information. You can perceive the API as a bridge between your software and Etsy marketplace. This bridge allows you to gain direct access to Etsy data, including products, prices, images, taxes, customers’ details, shipping details, and the list goes on.

Each shopping platform and marketplace, such as Amazon, Walmart, WooCommerce, or Etsy, has its unique API. Therefore, to work with the sellers on each platform, you need to set up a connection with each API in particular. For example, for Etsy, you need to set up a connection with this marketplace API.

Etsy API is a seamless one that uses a RESTful infrastructure to improve data connection and transfer. It uses JSON-formatted responses to enable you to gain access to all Etsy’s website features, such as shops, public profiles, tags, listings, sales, customers, and favorites.

This API leverages the oAuth method to allow you to easily write and read users’ private and public data, making it super easy for you to gain access to any type of information you might need. Once you access the API, which lies under an “openapi” subdomain, you can start using HTTPS methods to retrieve the information you need. These methods you can use are: PUT, POST, GET and DELETE.

Once you send a request, the API processes it and sends you back a response. This response can come as a code with a JSON body, which includes the data you need. For example, the 200 code comes with the “success” message and returns the data asked, while the 404 code comes with the “no found” message and does not return any information.

What is Etsy API Integration?

Etsy recently gathered 96.3 million buyers with annual revenue of $2.3 billion. In addition, it features more than 4.3 million sellers. From a simple website back in 2015 to a vast marketplace today, Etsy has come a long way. Therefore, Etsy API integration can prove to be a profitable affair for any eCommerce SaaS business.

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Let’s explore the benefits of Etsy API integration development:

  1. It can get you international exposure for your business. It is used by e-retailers from various countries who can be your software prospective clients.
  2. More clients mean more sales. It will increase your revenue and will dramatically increase your profits. Etsy integration can improve your growth in no time.
  3. With integration, you can provide your clients with multi-faceted software that allows them to automate most of their business operations.
  4. Etsy API integration helps you work with all the data related to customers, orders, categories, and products and manage Etsy e-stores directly from one place.
  5. Integration can help you improve your end services by giving you access to more important data.

Challenges of Etsy API Integration Development

However, there are some challenges associated with Etsy API integration. Here are a few of them:

  1. Integrations are time-consuming. Every integration can take around 8 weeks to develop. You will also have to spend time hiring and training your development team for the job.
  2. Integrations are costly. Etsy API integration can cost you around 4000 dollars, and you can add upgrades and maintenance charges to the expenses. Plus, you have to pay salary to your development team for developing integrations for you.
  3. Integrations are complex, and your development team will have to understand the architecture of Etsy API before connecting with it.
  4. Etsy API connection is not the only one you will develop if you have clients who have multiple e-stores on different platforms. The challenges will be much more visible and hard to overcome when the number of integrations increases.

How to Develop the Etsy Integration?

Etsy API integration can be developed in two different ways. One is in-house integration development, and the other one is development via third-party services. Let’s take a look at both approaches.

In-house integration development

In in-house integration development, you will have to hire a development team and train it to build integrations for you. In other words, you have to look for advanced developers who can code integrations and onboard them along with training them according to your client’s requirements.

You will also have to look after the setup and infrastructure for developing integrations in-house. Further, you will have upgrades and maintenance for each integration to take care of because every time Etsy rolls out a new version of its API, your integration will need an update.

Usage of third-party services like API2Cart

Choosing Etsy API integration development via a third-party service, you need to find a service provider to develop integrations for you. Here, you don’t need to hire or train a development team or pay them a salary. Instead, everything will be taken care of by the service provider.

One of such services is API2Cart, which allows B2B eCommerce software vendors to develop reliable integration with more than 40 eCommerce platforms and marketplaces in one go.

The platforms include Amazon, eBay, Magento, Shopify, WooCommerce, and Etsy. API2Cart provides more than 100 API methods to help vendors access the required data from these platforms.

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Moreover, API2Cart also looks after the setup and infrastructure on its own, so you don’t have to spend money from your budget. It will also take care of upgrades and maintenance of integrations based on your preferred service package. API2Cart makes it easy for the vendors to make their software access data related to products, orders, customers, categories, shipments, etc., from the eCommerce platforms and marketplaces like Etsy.


If you want to learn more about how API2Cart can give you a reliable Etsy integration, do not hesitate to contact us, and one of our managers will come back to you. Also, you can test all API2Cart functionality for free for a month. All you have to do for this is to book a demo call with our managers to register your free trial account on the service.

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