Many eCommerce systems rely on order data received from customers' online stores. For example, the marketing automation software requires this information to send personalized emails, order statuses, or repurchase reminders. In addition, order and inventory management systems use order data received for order fulfillment functions, reporting, etc.
You can obtain such data by integrating with shopping carts and marketplaces. In addition, such a connection makes it possible to import orders, products, customers and other necessary information from online stores into your software.
But manually developing a connection is a long, complicated and expensive process. This article will show you the difficulties of manually developing integration and how to easily import customer orders from online merchants’ stores.
Why Importing eCommerce Orders is Challenging
Software developers are adding support for eCommerce integration into SaaS programs to attract a new client base. The more integration with shopping carts the system has, the more potential clients it can have. However, because integration is a complex and expensive task, it can be an obstacle to providing high-quality and timely SaaS software functionality.
Integration with one eCommerce platform can be difficult, and it becomes a bigger problem when we talk about integration with several shopping platforms. Most eCommerce B2B software is integrated with only a few shopping carts due to the complexity of the process. Because of this, the company loses many potential customers and sales. Integration with new and popular shopping platforms allows B2B software to import orders from several sales channels. It makes it easy for online retailers to manage orders and distribute order and product information across multiple platforms. However, any SaaS provider must remember that access to order information requires significant technical capabilities, since each shopping platform has its own method of storing data.
When shopping carts and marketplaces are updated, the compatibility of the new versions with your application should be considered. SaaS providers who do not have a specialized developer will have to spend money on system upgrades and time for searching specialists. Below we will show you other issues related to configuring integration with multiple shopping carts and marketplaces.
eCommerce Integration Issues
If SaaS vendors want to be the first among competitors and have the ability to import customer orders, they need to integrate their systems with different platforms and marketplaces. However, each shopping platform has its own unique architecture, so each integration will have its own set of interference.
During the development of integration, there may be several difficulties:
First, as noted earlier, integration is a complex process. So imagine how much time you need to set up a few reliable integrations with different shopping platforms and marketplaces.
Integration manually can be complicated because your IT team may not be familiar with all the technical problems of specific eCommerce platforms.
Updating integration with different shopping platforms is one of the most challenging aspects of this process. You may have problems with current versions of eCommerce platforms because your software was focused on the old versions when developing integration.
Because of these reasons, integration with numerous shopping platforms is difficult, so it is important to find out how to make everything as simple and efficient as possible. Third-party integration solutions are the best way you can choose.
The Way to Easily Import Customer Orders
If you want to choose the best way to connect to different shopping carts and marketplaces, you need to use a third-party integration solution, such as API2Cart. It allows you to connect to more than 40 different eCommerce platforms, including Wix, Magento, WooCommerce, Shopify, BigCommerce, Amazon, and more simultaneously with a unified API.
API2Cart supplies over 100 API methods to work with orders, products, prices, customers, and other data you need.
For example, to import customer orders, it gives you a few options:
By setting up webhook events for order.add, you will receive notifications each time a new order is placed. Webhooks are more profitable than APIs because they reduce server load, store API requests, and provide more relevant information.
New orders can be tracked using the order.list method to get a list of orders that will be imported into your system. You can filter orders in this method by ID, shipping, financial and order status, time parameters and customer information.
To learn more about how API2Cart can help you easily import customer orders and benefit from them, please contact us and we will be happy to help you. Try our service using our