Articles in this archived roundup
Welcome to this roundup of notable B2B eCommerce marketing news and insights. Below is the list of topics covered in this article:
- Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships
- B2B marketers can do more to unlock the potential of their brands
- B2B Strategies That Landed Tomas Gorny A $1 Billion Deal
- The EU GDPR Compliance Checklist for B2B Marketing
- Do our B2B customers really want personalisation?
- Data-Driven B2B Marketing: 4 Keys to Success
1. Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships
A survey of business professionals from Gyro found that B2B buyers want to feel “confident optimism” when they connect with companies about a potential purchase or partnership. Shane Schick outlines other findings from the research and shares the perspective of Christoph Becker, Gyro co-founder and COO.
2. B2B marketers can do more to unlock the potential of their brands
The article dwells on the results of a panel discussion on how marketers can unlock the potential of B2B brands. Tom Pepper shares three key takeaways from the panel that can help B2B marketers take their brand to new heights.
3. B2B Strategies That Landed Tomas Gorny A $1 Billion Deal
B2B sales and marketing can be much more difficult and time-consuming than for B2C companies. In the article, Larry Myler shares a conversation with Tomas Gorny, who discusses the growth strategies behind his ventures, including Sitelock, Nextiva and Endurance International, a web-hosting company sold to Warburg Pincus and Goldman Sachs for nearly $1B.
4. The EU GDPR Compliance Checklist for B2B Marketing
Meeting strict GDPR compliance requirements has pushed many organizations to adopt new strategies, processes and, in some cases, technology. Since B2B marketers play a major role in collecting data and processing insights, staying on top of required changes remains an ongoing priority. David Crane presents steps that serve as a high-level overview of GDPR compliance for B2B marketers.
5. Do our B2B customers really want personalisation?
Most of us haven’t thought much about the personal information we exchange in order to use social platforms, nor how companies access and use that information to sell products and services, influence opinion on major social issues, or even shape public discourse. In the article, Heidi Taylor discusses whether personalised marketing is really what B2B customers want.
6. Data-Driven B2B Marketing: 4 Keys to Success
Enthusiasm for data-driven marketing is widespread, but most businesses are still early in the implementation phase. Stephen Kraus defines four key strategies for success in data-driven marketing that leading business-to-business (B2B) decision-makers rely on. Read the article to learn what they are.
That's all for now. If you have any interesting B2B eCommerce news you'd like to share, feel free to leave a comment below.
Personalisation and data strategy matter just as much on the technical side of B2B eCommerce. If you're looking to connect your software with shopping carts and eCommerce marketplaces through a single unified API, or want to explore running your store with AI-driven tools, do not hesitate to contact us.
