B2B eCommerce News Monthly: B2B Marketing Edition

Published 22 March 2018 | Updated 22 March 2018 |

b2bNews B2B marketing edition

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article:


1. Inside The Mind Of The B2B Customer

Blake Morgan insists that the mystery around B2B buyers is overrated - they are just like you and me. The only difference is that they work in the B2B world, where sales processes are horrible and often referred to as minefields.

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2. The EU GDPR Compliance Checklist for B2B Marketing

If your organization stores or processes data about European Union (EU) citizens, you are better get compliant with the General Data Protection Regulation (GDPR). by May 25, 2018. David Cranes checklist will help you to meet all the major criteria.

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3. How to choose a B2B PR agency

The global PR industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency. So how do you pick a PR? Matthew Davis spoke to trusted industry figures and put together some tips for choosing a B2B PR agency.

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4. How to overcome unique B2B digital marketing challenges

B2B marketing has its unique sides and challenges. Stoney deGeyter offers several ways to overcome common obstacles and attract leads.

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5. Relationships, Narratives, and Signals: A Guide to B2B Influencer Marketing for Tech Brands

Influencer marketing exploded in the B2C space, but the common formula doesn’t fit B2B technology companies. Jake Athey shows how B2B brands can create relationships, tap into narratives, and leave signals that make influencer marketing authentic and powerful.

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6. B2B Digital Transformation – A Primer for 2018

Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. For B2B marketers and new entrepreneurs, it’s important to understand how it may impact businesses in the near future.

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That’s all for now. If you have any interesting news to share, leave the comments in the section below.

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