Articles in this archived roundup
Welcome to our B2B eCommerce news roundup, where we gather insights on marketing, UX, and the B2B customer journey in eCommerce. Here is the list of topics covered in this article:
- 5 UX changes B2B marketers can make to boost path-to-purchase conversions
- Why is inconsistent branding so prevalent in B2B organizations?
- From desktop to AI-first: why B2B companies should look beyond mobile-first strategies
- Top 32 US B2B marcomms agencies of 2018 revealed
- Five email tactics to win at B2B marketing
- Build A Compelling B2B Customer Journey
1. 5 UX changes B2B marketers can make to boost path-to-purchase conversions
Most marketers know that a drawn-out purchase process is inherent to the B2B model. However, there are still actionable UX changes you can make to your site that shorten the path-to-purchase. Sean McGowan from Codal offers several tips to boost conversion when your buyers are businesses.
You can also check: Simple UIs that Work: How Successful eCommerce Software Vendors Present Integrations with Shopping Carts
2. Why is inconsistent branding so prevalent in B2B organizations?
The business-to-business world is fragmented, and inconsistent branding has long been a challenge facing B2B brands. Ryan Gould explains the importance of branding and how critical it can be to an organization's success.
3. From desktop to AI-first: why B2B companies should look beyond mobile-first strategies
For years, marketers have preached a mobile-first strategy, and approaching a marketing plan through a mobile-first lens still makes a lot of sense. David Mirshahi argues that many B2B companies are looking past the mobile-first approach and building their marketing tactics around a different technology instead—artificial intelligence (AI). This shift is part of a broader trend of B2B sellers using AI to run and manage their stores more efficiently; see our overview of how you can run your store with AI without needing a developer.
4. Top 32 US B2B marcomms agencies of 2018 revealed
This article presents a benchmark of the US B2B agency landscape from that period, ranking agencies by gross income in their most recent financial year at the time. It remains a useful historical reference for how the top-performing US B2B marketing agencies were assessed.
5. Five email tactics to win at B2B marketing
Connecting with B2B customers through email and building relationships with them is more complicated than marketing to consumers. However, Gloria Kopp offers ways to make email a more effective B2B marketing tool.
6. Build A Compelling B2B Customer Journey
The B2B customer journey in eCommerce is the full path a business buyer takes—from discovering a vendor to researching options, evaluating suppliers, and completing a purchase—and anyone who has been involved in a B2B sale knows how complicated that process can be. Blake Morgan shows how to turn a previously frustrating B2B ecommerce customer journey into one that is simple and enjoyable for buyers. As B2B sellers expand across more sales channels and marketplaces, mapping a consistent journey across all of them becomes even more important; you can explore some of the options in our roundup of popular eCommerce marketplace services.
That's all for now. If you have any interesting B2B news you would like to share, leave a comment in the section below.
P.s. In case you are interested in using a unified API for over 80 shopping carts and marketplaces, do not hesitate to contact us.
