Shopping Cart Integration Pitfalls: How to Avoid?

16 August 2017 |

shopping cart integration

The e-Commerce ecosystem consists of many interconnections and interdependencies. Whether you are an e-retailer, a distributor or an e-Commerce B2B software vendor, your workflow involves cooperation with partners, suppliers, customers, and thus, with external systems. It is especially true of e-Commerce B2B services because shopping cart integration is typically indispensable for such software. The reason of this lies in the fact that it needs various customer, order, and product data from stores to run its key operations. Shopping cart integration is probably one of the most challenging tasks for every B2B e-Commerce vendor.

Shopping Cart Integration Difficulties

One API integration is a complicated process. API integration with many platforms is a whole mess of complications. That is why many B2B software vendors can afford to work with only a few shopping carts. Hence they miss out on business opportunities and limit their market share. Here are common integration pitfalls vendors encounter very often:

Every Integration is uniquely arduous. Each shopping cart has its specific architecture and logic that require time and competence to learn. Setting up a connection with each endpoint is a unique tedious process, as every integration offers new challenges.

Developing flawless integration module requires a qualified expert. It is very important to elaborate integration module thoroughly if you need it to work properly. In the case with e-Commerce B2B software, many users depend on the integration, and a poorly working API can cause significant problems and losses for customers, and as a result, for providers as well. But writing a clean code integration that works flawlessly requires extensive tech expertise.

Integrations are time-consuming. Setting up just one connection takes at least a month. As we have already mentioned above, every integration is unique, so you can multiply this time by the number of platforms you want to integrate with.

Integrations are costly. Again, developing a properly working integration module implies a qualified expert, a lot of hard work and time. Thus, that typically costs at least a few thousands of dollars per each integration.

Further integration maintenance. After the integration is finished, it is not the end of the story. It needs further upgrades and maintenance that ,again, will constantly take time and resources due to the need for IT staff to support the integration.

How to Avoid Integration Pains?

Though shopping cart integration is difficult, it is essential to developing versatility needed to grow a business and drive innovation across channels. Luckily, there is a way to perform integration faster, easier and cheaper than you could expect. API2Cart solves all these problems for vendors by providing a unified API that enables interacting with multiple e-Commerce platforms. Through only one integration with API2Cart, you can get connected with over 30 shopping carts simultaneously. Among them are all industry leaders such as Magento, Shopify, PrestaShop, and other platforms.

If you are interested in integrating your B2B solution with many shopping carts and would like to talk about the technical details, please schedule a consultation with our representative or try how API2Cart would work for your business.