Top 3 Marketplaces Your eCommerce Software Has to Integrate With

Published 3 August 2018 | Updated 13 December 2019 |

Marketplaces have entirely changed the face of eCommerce. Almost all people start their product searches and make purchases on marketplaces. For retailers marketplaces are great additional sales channel to present their products to millions of customers.

But selling on multiple platforms, including marketplaces present some challenges. Processing orders from different sources, updating listings, managing stock levels, etc is hard. Thus, they are looking for software solutions that would take over all complicated tasks.

That is why eCommerce software providers should be able to work smoothly not only with web stores, but with marketplaces too, because retailers need their orders, data, and various business processes from different channels consolidated in one system. What is necessary for eCommerce software vendors who want to become a really functional and irreplaceable for sellers, is integrations with various shopping cart and marketplaces.

In this article we have collected the list of the top global retail marketplaces each self-respecting software vendor should integrate with.


Amazon is among the first marketplaces eCommerce software vendors should integrate with. Amazon was started in 1994 and gained over the years the reputation of a trusted brand and a powerful platform. It has one of the highest satisfactory ratings and dedicated audience accessing this marketplace each day. Moreover, over 50% of all commerce related searches start on Amazon.

Speaking about the facts and numbers, Amazon counts 350+ million active members and sells more than 120 million different products. It is not surprising why Amazon attracts a lot of customers as its variety of items is huge, from everyday to hard to find items. Therefore, with Amazon it’s easy to reach a large database at scale.


eBay is undoubtedly a leading global marketplace. Founded in 1995, It is now one of the most recognized brands around the world. What makes it especially popular is ease of use and cost-effectiveness.

On eBay, there are 170 million potential customers all around the world. Though eBay is the second to Amazon due to the number of clients, it has a high customer satisfaction rating: 81% of 2017. Similar to Amazon, eBay gives an ability for retailers to sell practically anything. It works the best for vintage items and handmade items.


Etsy is 25 times smaller than eBay, though a very promising and perspective. The marketplace has been founded over 20 years and still attracts million of customers with its unique handmade, factory-made, vintage and handmade items.

The platform covers large, targeted audience of 54 million members and 24 million active buyers according to Statista. They tent to find unique items and gift that aren’t sold elsewhere. So, integrating with Etsy you will work with database of creative audience and their products.

Marketplace Integration with API2Cart

Integration with marketplaces allows to get access and manage the data like customers, orders, products, categories and etc. The more marketplaces you integrate with, the more potential customers you may have.

The hard thing here for you, as a software vendor, is developing separate integration with each marketplace. Its implementation is a big investment of time and money.

The solution is to integrate via a unified API by API2Cart. Basically, you will only need to integrate with API2Cart to interact with multiple eCommerce platforms (both shopping carts and marketplaces). As a result, you will able to retrieve the required data like orders, products, carts and account. API2Cart allows you to integrate with Amazon, eBay and Etsy as well as with more than 35+ shopping carts.

Need to get know how API2Cart can help you to integrate with marketplaces? Do you want some more detailed information about how our system works? Request a demo or schedule a call with our representative.