Cart abandonment has become sore for all eCommerce businesses. In fact, the number of incomplete purchases online is 74.2 % for all industries combined, according to statistics, as of 2018. This issue continues to be a problem as abandonment is reported to cost two to four trillion per year. Finding a solution becomes a priority for this type of business.
Luckily, eCommerce businesses can implement chatbots into their systems as a precaution against cart abandonment as well as the feature for cart recovery. In order to do so, such type of software has to retrieve information on abandoned orders from shopping carts. So, it needs to be integrated with shopping platforms.
Access to a greater number of shopping carts is a significant competitive advantage in eCommerce B2B, but it often involves a range of complexities.
This article is going to show how chatbot systems can easily gather needed info for cart recovery feature from 35+ most popular eCommerce platforms via one unified API.
Chatbot building software
Chatbot systems are proved to be a great opportunity for online store owners to improve customer experience and boost sales. Besides, what is not less important, they allow to recover abandoned carts by automatically sending messages to customers who didn’t complete the purchase.
Such software automatically collects data of users who click “Add to cart” on different stores and then notifies those who abandoned their carts by sending personalized reminders. Besides, it can send a discount or a free shipping coupon to convince the visitors to finish abandoned orders.
As the stores are built on a certain eCommerce platform, chatbot systems have to establish a connection with them. Integration with shopping carts allows them to create orders, get products lists, customer info, as well as get lists of abandoned orders.
However, it often takes time to find a way of getting into each system’s core and learning how to get the data from there.
Shopping Cart Integration as It Is
Although this process may seem seamless, there are difficulties that come with each integration. Here are the main of them:
High level of expertise needed
Elaborating a flawless API integration module requires someone with vast knowledge in developing as well as taking care of integration maintenance and upgrading it. Otherwise, any functional changes made to shopping cart can mess up the whole process of data access and manipulation.
On average, it takes 3-4 weeks for an expert at setting up just one connection. So, when you plan to integrate with multiple platforms, you can multiply this time, since each integration is unique.
Costs an arm and a leg
Since it requires experts to put in a lot of effort and time, developers charge thousands to tens of thousands depending on the complexity of task and time needed.
Fortunately, with a unified API provided by API2Cart, your chatbot system can avoid the necessity to make separate connections. It would help to perform integration faster, easier, cheaper and safer. Besides the basic API methods that we have developed for chatbots, we have got also an easy solution to gather the needed data for cart recovery. Let’s dig deeper into it.
How API2Cart can help you to get data for cart recovery?
In order to provide cart recovery feature, your system needs to collect information about the number of abandoned carts as well as their details. API2Cart can help your chatbot get the list of abandoned orders through order.abandoned.list method. It returns the data such as basket’s URL, customer name and email, product list, totals, etc. Once this data is retrieved, cart abandoners can be reminded about the items they were going to purchase through automatic cart recovery messages.
For now, this method is supported for the following shopping carts:
- Zen Cart
Also, one more additional marketing tool which can help to convince shoppers to come back and complete the purchase is cart.coupon.add method. It allows to create coupons and add them to stores. Using it your chatbot system can offer various coupons, discounts, and rewards for shoppers.
If you would like to experience the benefits of integrating your system with 40+ shopping carts via one unified API, schedule a consultation with our representatives to discuss the details. Or better yet, make a trial account to see how API2Cart fits your business..