Chatbots in E-commerce: How They Leverage Shopping Cart Integrations

Published 2 November 2016 | Updated 5 February 2018 |


Chatbots are interactive applications designed to automate simple routine communication tasks. However, due to the rapid growth of artificial intelligence, chatbots are expected to be getting more and more sophisticated over time. In particular, they can successfully replace live chat operators or offload a significant amount of the work from them.

Chatbots turned out to perfectly fit in e-commerce as customer support option. Though there are many good alternatives like contact forms, phone calls, and email, online chat remains the fastest and, in many cases, the most convenient means for visitors to get answers. Live web chat is another akin to chatbot support option, but it is linked to the browser and requires a user to remain online during the conversation. Compared to live web chats, chatbots are typically based on messaging apps and their unique advantage is that they are personal and mobile.

Chatbots are beneficial for e-commerce businesses in many ways, and can be used to do the following:

  • improve shopping experience by reducing wait time (chatbots can provide instant answers to many of the common questions customers may have when examining products);
  • retain and re-engage customers by sending messages;
  • provide 24/7 support;
  • avert shopping carts from abandonment by reminding visitors about the unfinished orders and providing answers to common questions;
  • reduce expenses by reducing the number of chat operators or even eliminating the need for them.

Though, to work for online stores and be able to run functions outlined above, сhatbots need to be integrated with shopping carts.

Shopping Cart Integration for Chatbots

Brands build their stores on shopping carts, and that is where all the information from the online shops is stored. Once a chatbot system is integrated with one of the shopping carts, it can work with all of the stores based on that platform. The more shopping carts the chatbot application supports, the more potential clients it has.

Also, such systems need shopping cart integration to retrieve product details, quantities, shipping terms and other information that chatbots may use to provide visitors with accurate answers.

Shopping Cart Integration as It Is

Integration with shopping carts is absolutely necessary for chatbot systems to get its market share in the e-commerce industry, which is very powerful today. However, along with the profits, the integrations process brings many challenges to overcome. Shopping cart integration is among the biggest pain points for enterprises, due to the high technological complexity. Setting up a real-time data exchange and synchronization between two different systems involves tons of tech work, and so does their maintenance. That is why many companies choose to entrust shopping cart integration to professionals. Thus, they save time, money, efforts and get more qualitative and secure connection with shopping carts.

API2Cart is a proven solution for an easy, fast and secure shopping cart integration. It provides a unified API to connect with over 30 shopping carts at once. The API2Cart API helps chatbots and other B2B e-commerce software vendors to avoid practically all integrational difficulties. API2Cart has a detailed documentation that makes API utilizing easy and a tech-savvy 24/7 support team, which is always ready to help with any matters.

If you are interested in integrating your chatbot solution with multiple shopping carts and would like to discuss the details, schedule a consultation with our representative or make a trial account to see how API2Cart would work for your business.