Magento Point of Sale Integration: Solution with a Bonus
In the modern digital world, it’s all about the cloud. The clear understanding of the convenience of 24/7 access to information and offsite data protection leads to the tendency towards migrating from traditional hardwired point-of-sale (POS) systems to cloud-based ones, which also offer multiple benefits. Both online and offline retailers are interested in saving with POS solutions that work on smartphones and tablet devices and won’t cost them a fortune.
The Connection of Brick-n-Mortar and Online Stores
Plenty of brick and mortar retail lean toward selling their products both online and offline. With POS systems, it is possible to connect these two types of retail. To put it another way, when a purchase is made at either the brick and mortar or web store, the transaction gets updated in the database and then synced for both shops, since they retail share one synchronized inventory.
Another opportunity that the combination of online and offline sales with POS system brings is web-based back office. It’s an absolute control over the business, inventory and staff gained by the ability to access to the whole management system from anywhere on any device.
One more advantage of the combo is a steady business enhancement. Customers are the essence of one’s business, which makes it vital to generate repeat sales and build customer loyalty. With cloud-based POS systems, it easier to collect marketing data like e-mail addresses and phone numbers, provide the consumers with the branded loyalty cards, ask the customers for feedback, etc.
POS Integration Challenges
Considering how big the e-commerce world is, retailers use every possible channel to reach the potential consumers like web stores, online marketplaces, or comparison shopping sites. That said, the major challenge that retailers face is handling the integrations of multiple points of sale.
Magento Point of Sale Integration: Advantages
According to Alex Levashov’s research, people google “Magento” more than “e-сommerce”. Because a growing number of businesses chooses this shopping platform, integration with Magento is a clear need for POS systems that seek to grow a people of clients.
The pros of Magento POS integration include the following:
- Possibility to avoid double data entry;
- Synced inventory between Magento and point of sale;
- Unique inventory stock for e-store and in-store retail;
- Enhanced customer experience - “buy online - pickup in-store”.
Best Solution for POS Integration
If the procedure of integration was simple and painless, the retailers would connect to all possible marketplaces and shopping carts. Especially to Magento, considering its popularity. But the truth is, it is difficult to integrate with one shopping cart, not to mention numerous ones. Getting all ready for your application to retrieve the required data like products, prices, orders, or customers is a time-consuming and complicated process. To be more specific, this is what to expect from an integration with a shopping cart: 1-3 months of developer work plus further maintenance multiplied by $60 or £50 per hour.
Fortunately, all the integration pains and challenges can be beaten off with. API2Cart offers integration with 30+ most widely used shopping carts, including Magento. Basically, you will only need to integrate with API2Cart, to interact with multiple e-commerce platforms. Thus, your business will be provided with decreased management costs and larger profit margins.