Shopping Cart Integration: Which Ones to Integrate With and Why?
The Importance of Shopping Cart Integration
Why shopping cart integration is so crucial for eCommerce software providers? Shopping carts have become the backbone of both B2C and B2B e-Commerce. For e-retailers, they play a central role. The platform they choose is the foundation of their stores and where they conduct their business processes. When a vendor’s business reaches a certain threshold, many of them start using various B2B services to simplify the process. They get help from order, inventory and warehouse management solutions, accounting, e-mail marketing and other systems. But none of these services can work without the customer data. That is why they need to get connected to the shopping carts by integrating with them. How successfully this implementation would be for the B2B solution and how great its outcome would be depends on the shopping platforms the software owner decides to integrate with.
What Is The Best Shopping Cart Platform?
Integration with top 5 shopping carts is an excellent scenario that needs to be considered firstly. Magento, WooCommerce, Shopify, Opencart and PrestaShop together power up to 1,5 mln web stores. It’s a great part of the market. Shopping cart integration means that you can provide a service to the owner of any e-shop based on them. Consequently, all the store owners become your potential clients and a ground for earning more revenue.
The other side of the coin is that most of your competitors are probably already integrated with some of the leading shopping platforms. But you can get a competitive advantage over rivals by performing integration with few more carts that they don't support yet.
Less Popular but Widely Used Worldwide and on Local Markets
About as many stores as built on the top 5 shopping platforms mentioned in the previous paragraph are powered by other carts. Some of them are very popular in particular countries while others do well globally. For instance, Shopgate, Gambio, EKMPowerShop, and Hybris that are popular among German-speaking and other European users. Integration with those shopping platforms would be favorable for services targeted at European market or those planning on business expansion.
Altogether the carts that are not included in the top 5 have a bit more than 1 million online stores built on them. Yes, the market share is fewer, but the chance to offer something that your competitors don’t have is enticing.
A Complete Set of Shopping Platforms
By performing shopping cart integration with both “leading shopping platforms” and “other ones”, you multiply your chances to success. You’ll be able to provide your service around the world. As a result, you'll have the possibility to reach any e-retailer that would be interested in your software.
Establishing the connection with shopping carts does not only mean a greater market share but it also extends the functionality range of your business. A ready connection with the platforms enables you to retrieve, add, update and delete various store data. Also, you'll be able to provide new features that would be helpful for e-retailers.
How to Get Fully Equipped?
In order to let e-Commerce applications and B2B solutions use store data, most shopping carts expose their APIs. In their turn services need to integrate with the APIs to get access to the various information from the store.
So now when you decide to get connected with shopping carts appears a problem how to perform it effortlessly. The integration by itself is a very complicated process that requires much effort and both time and money expenditures. Firstly, you will need to find an experienced developer that would be able to elaborate the integration module. Then you will have to not only wait and pay a pretty penny for it but also maintain the integration after it’s done. So it would be a perfect way out to find a solution to establish the connection with all the platforms at once.
There is a bit easier and faster way to integrate with multiple shopping carts -- with the help of API2Cart. The service offers its unified API that enables you to get connected with 40+ shopping carts. And of course, among them are Magento, WooCommerce, Shopify, Opencart and PrestaShop. Thus, you can perform one integration instead of numerous ones. You'll get access to the data of stores located on any of these platforms.
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