Mobile technology has changed the way we live and shop, becoming the go-to tool for nearly everything — from socializing and shopping to navigating and reading the news. Mobile development remains in high demand, which is why so many companies now offer app-building services. If you run one of these businesses or are planning to launch a mobile app development company, this article will help you understand the key app builder features your business's success depends on.
In this article, we explore which features of your mobile app builder solution matter most to your clients and how improving them can help you stand out in a competitive market.
Top 10 Mobile App Builder Software Features
Cross-Platform Alert
The days when mobile app builder solutions focused only on standard devices, operating systems, or screen sizes are long gone. Today, consumers use devices with very different screen dimensions, so developers should adopt responsive design to ensure the app works seamlessly across any mobile platform.
Mobile app builder providers should also give clients the ability to make changes to their apps, add new functionality, and introduce new screens. Every change and improvement should display correctly across the full range of device types.
Simple Rather Than Advanced
Apps should be easy to understand and use for end-users. If a mobile app is complicated, users will most likely switch to a simpler alternative. A clear structure and straightforward instructions are what help you win users' loyalty.
In Touch with the End-User
Applications are built for users, and nobody knows what they want better than they do. Use feedback to find and remove weak points, and stay accessible — your customers are people who may want to reach out at any moment.
Performance and Battery Consumption
Another critical app builder feature to consider is performance and battery consumption. Ideally, an app should consume less battery without compromising performance. To ensure the app runs smoothly, create a beta version and test it until performance and battery issues are resolved. Only then, once you're confident about the app's performance, should it be released.
Security Measures Above and Beyond the Application
Applications built for enterprises often access and store valuable, sensitive information. Privacy is a priority here, since any exposure of this data can cause serious harm to the organization. In short, you need to secure both the device the app is installed on and the data the app touches.
Development Technology
There is no single best choice among HTML, Hybrid, or Native development. Each technology has its own advantages and disadvantages, and companies are better off basing their decision on their specific mobile use cases. As companies make this technology decision, it's also important to set standards so they don't have to reinvent the wheel with every new app.
Marketing Tools
Your clients will likely want to promote their apps and sell as many products as possible through them. To do this effectively, they'll need marketing tools built into the platform, so don't forget to offer this option as well.
Support of Multiple Languages
If your clients are e-retailers, you probably know they can sell products worldwide. For you as a mobile app builder software provider, this means supporting multiple languages — a feature that helps online sellers create content in the language their customers are most comfortable with.
Advanced Options
To stand out from competitors, you need to offer more than the basics. Consider adding advanced app builder features such as augmented reality, high-quality video creation, and real-time chat.
Mobile Commerce
Mobile devices are everywhere, and eCommerce has followed. Many of your clients will want to sell on phones and tablets, not just desktop. Reflecting store data on the mobile version of an e-shop requires integration with shopping platforms — often the biggest challenge for mobile app builder providers. In some cases, tools that let merchants run their store with AI and no developer required are changing how quickly these integrations can be delivered.
A Simple Solution to Integrate Your Mobile App Builder with Multiple Shopping Platforms
To integrate with popular shopping platforms and marketplaces on your own, you'd need to find a developer who specializes in each one, wait for the build, and pay for it. Maintenance afterward would also fall on you, adding further cost over time. Since every eCommerce platform is built on different architecture, you'd need to repeat this process for each one — for example, see this guide to PrestaShop API integration to get a sense of what a single-platform integration involves.
Fortunately, there's an easier, more economical, and faster way to access multiple shopping platforms at once. API2Cart is a unified API service that connects your solution to 70+ widely used shopping platforms and marketplaces, including Magento, PrestaShop, WooCommerce, OpenCart, BigCommerce, Shopify, Squarespace, Ecwid, Amazon, eBay, and more — you can browse a broader rundown of popular eCommerce marketplace services for additional context. With API2Cart, you implement one integration instead of building and maintaining a separate one for every platform.
API2Cart provides 100+ API methods. Using them, your mobile app builder solution can support operations such as:
- synchronizing of product lists, prices, images, etc. and other store data
- tracking of product updates
- synchronizing of e-stores' order data
- updating of tracking info and the statuses of orders
You can try API2Cart for 14 days for free — just register a free account to get started. If you'd like to learn more about how API2Cart can help you deliver strong app builder features to online retailers, contact our managers for more details. Our team is ready to answer your questions by phone, email, and chat 24/7.
Marketing manager, API fan, nerd, perfectionist, British humour enthusiast, literature and history geek.
