The State of the European eCommerce Market
The European eCommerce market continues to grow, but it remains fragmented. Merchants in different countries can use different platforms, local shopping cart solutions, marketplaces, payment systems, and fulfillment workflows. As a result, software vendors that want to serve European merchants need to understand which platforms are commonly used across the region. A ready connection with these platforms can help software access products, orders, customers, categories, shipments, and stock fields where supported.
Top European Shopping Platforms to Consider
Many European shopping platforms and global shopping carts serve, target countries, and the type of store data their products need. Below are key platforms to consider when planning eCommerce platform integration for the European market.1. Magento / Adobe Commerce
Magento, now Adobe Commerce for enterprise use cases, supports merchants that need flexible catalog, checkout, and store management features. Software vendors may need Magento integration to access product data, order data, customer data, categories, and shipment details.2. WooCommerce
WooCommerce is a popular WordPress-based eCommerce solution for small and mid-sized merchants. As a result, SaaS providers that target European merchants may need WooCommerce integration for product, order, customer, and stock-related workflows.3. OpenCart
OpenCart is an open-source shopping cart that merchants use in different European countries. It can support software use cases related to inventory tools, order management platforms, shipping software, and reporting solutions.4. PrestaShop
PrestaShop has strong visibility in several European markets, especially among merchants that prefer open-source eCommerce solutions. In addition, PrestaShop integration can help software providers access store data for product management, order processing, and customer-related tasks.5. OsCommerce
OsCommerce is an older open-source eCommerce platform. Although modern SaaS platforms get more attention, some merchants still use legacy systems. Therefore, software vendors may need to support it when serving long-running online stores.6. Shopify
Shopify is a global SaaS eCommerce platform with a strong presence in Europe and other regions. For example, Shopify integration can support software that works with orders, products, customers, shipments, inventory fields, marketing data, or product feeds.7. Zen Cart
Zen Cart is another open-source shopping cart that can appear in legacy eCommerce environments. Software providers that work with a broad merchant base may need to consider it together with other European shopping platforms.8. Gambio
Gambio is known in German-speaking markets. It can be relevant for SaaS vendors that target merchants in Germany, Austria, and Switzerland and need store data access for product, order, customer, and shipment workflows.9. Shopware
Shopware has a strong association with the German eCommerce market. As a result, software providers targeting Europe often include Shopware in their integration roadmap for product, order, customer, and store data access.10. Squarespace Commerce
Squarespace Commerce combines website and store functionality in one platform. Its integration can be useful for tools that work with products, orders, customers, and online store data where supported.Why Shopping Cart Integration Is Difficult for European Shopping Platforms
Shopping cart integration becomes difficult when software needs to support several European shopping platforms at the same time. Each platform can have its own API structure, authentication logic, data model, rate limits, supported methods, and update process. For example, one platform may store product variants in one format, while another may use different fields for SKUs, stock, images, or categories. Order data can also differ by platform, especially when it includes line items, taxes, shipping details, payment statuses, and fulfillment information. If your team builds every connection separately, it may need to manage development, testing, data mapping, error handling, and maintenance for each platform. Therefore, multi platform eCommerce integration can become a long-term technical workload for B2B software vendors.European eCommerce Platform Integration Example
After a merchant store is connected to API2Cart, your software can use API methods to access store data from supported European eCommerce platforms. For example, theorder.list method can help retrieve order data from a connected store.
{
"return_code": 0,
"return_message": "string",
"pagination": {
"previous": "string",
"next": "string",
"additional_fields": {},
"custom_fields": {}
},
"result": {
"orders_count": 0,
"order": [
{
"id": "string",
"order_id": "string",
"basket_id": "string",
"channel_id": "string",
"customer": {
"id": "string",
"email": "string",
"first_name": "string",
"last_name": "string",
"phone": "string",
"additional_fields": {},
"custom_fields": {}
},
"create_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"currency": {
"id": "string",
"name": "string",
"iso3": "string",
"symbol_left": "string",
"symbol_right": "string",
"rate": 0,
"avail": true,
"default": true,
"additional_fields": {},
"custom_fields": {}
},
"shipping_address": {
"id": "string",
"type": "string",
"first_name": "string",
"last_name": "string",
"postcode": "string",
"address1": "string",
"address2": "string",
"phone": "string",
"phone_mobile": "string",
"city": "string",
"country": {
"code2": "string",
"code3": "string",
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"state": {
"code": "string",
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"company": "string",
"fax": "string",
"website": "string",
"gender": "string",
"region": "string",
"default": true,
"tax_id": "string",
"identification_number": "string",
"alias": "string",
"additional_fields": {},
"custom_fields": {}
},
"billing_address": {
"id": "string",
"type": "string",
"first_name": "string",
"last_name": "string",
"postcode": "string",
"address1": "string",
"address2": "string",
"phone": "string",
"phone_mobile": "string",
"city": "string",
"country": {
"code2": "string",
"code3": "string",
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"state": {
"code": "string",
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"company": "string",
"fax": "string",
"website": "string",
"gender": "string",
"region": "string",
"default": true,
"tax_id": "string",
"identification_number": "string",
"alias": "string",
"additional_fields": {},
"custom_fields": {}
},
"payment_method": {
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"shipping_method": {
"name": "string",
"additional_fields": {},
"custom_fields": {}
},
"shipping_methods": [
{
"name": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"status": {
"id": "string",
"name": "string",
"history": [
{
"id": "string",
"name": "string",
"modified_time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"notify": true,
"comment": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"refund_info": {
"shipping": 0,
"fee": 0,
"tax": 0,
"total_refunded": 0,
"time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"comment": "string",
"refunded_items": [
{
"product_id": "string",
"variant_id": "string",
"order_product_id": "string",
"qty": 0,
"refund": 0,
"additional_fields": {},
"custom_fields": {}
}
],
"additional_fields": {},
"custom_fields": {}
},
"additional_fields": {},
"custom_fields": {}
},
"totals": {
"total": 0,
"subtotal": 0,
"shipping": 0,
"tax": 0,
"discount": 0,
"additional_fields": {},
"custom_fields": {}
},
"total": {
"subtotal_ex_tax": 0,
"wrapping_ex_tax": 0,
"shipping_ex_tax": 0,
"total_discount": 0,
"total_tax": 0,
"total": 0,
"total_paid": 0,
"additional_fields": {},
"custom_fields": {}
},
"discounts": [
{
"code": "string",
"value": 0,
"type": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"order_products": [
{
"product_id": "string",
"order_product_id": "string",
"model": "string",
"name": "string",
"price": 0,
"price_inc_tax": 0,
"quantity": 0,
"discount_amount": 0,
"total_price": 0,
"tax_percent": 0,
"tax_value": 0,
"tax_value_after_discount": 0,
"options": [
{
"option_id": "string",
"name": "string",
"value": "string",
"price": 0,
"weight": 0,
"type": "string",
"product_option_value_id": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"variant_id": "string",
"weight_unit": "string",
"weight": 0,
"barcode": "string",
"parent_order_product_id": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"bundles": [
{
"product_id": "string",
"order_product_id": "string",
"model": "string",
"name": "string",
"price": 0,
"price_inc_tax": 0,
"quantity": 0,
"discount_amount": 0,
"total_price": 0,
"tax_percent": 0,
"tax_value": 0,
"tax_value_after_discount": 0,
"options": [
{
"option_id": "string",
"name": "string",
"value": "string",
"price": 0,
"weight": 0,
"type": "string",
"product_option_value_id": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"variant_id": "string",
"weight_unit": "string",
"weight": 0,
"barcode": "string",
"parent_order_product_id": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"modified_at": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"finished_time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"comment": "string",
"store_id": "string",
"warehouses_ids": [
"string"
],
"refunds": [
{
"id": "string",
"shipping": 0,
"fee": 0,
"tax": 0,
"total": 0,
"modified_time": {
"value": "string",
"format": "string",
"additional_fields": {},
"custom_fields": {}
},
"comment": "string",
"items": [
{
"product_id": "string",
"variant_id": "string",
"order_product_id": "string",
"qty": 0,
"refund": 0,
"additional_fields": {},
"custom_fields": {}
}
],
"additional_fields": {},
"custom_fields": {}
}
],
"gift_message": "string",
"order_details_url": "string",
"additional_fields": {},
"custom_fields": {}
}
],
"additional_fields": {},
"custom_fields": {}
},
"additional_fields": {},
"custom_fields": {}
}
How API2Cart Helps with European Shopping Platforms Integration
API2Cart helps eCommerce software providers connect their solutions with 70+ supported eCommerce platforms and marketplaces through one API layer. For example, software vendors can work with Shopify, Magento, WooCommerce, OpenCart, PrestaShop, Shopware, Gambio, and other shopping cart solutions. However, direct integration with several European shopping platforms can require repeated development, testing, data mapping, and maintenance. Instead, your team can use API2Cart to access store data from supported platforms through API methods. In addition, API2Cart provides methods for working with:- products and product variants;
- orders and order details;
- customers and customer data;
- categories and product structure;
- shipments and tracking fields;
- stock-related fields where supported.
Connect Your Software to European eCommerce Platforms
European eCommerce platforms create strong opportunities for SaaS and software vendors. However, direct integrations with many shopping carts can require ongoing development, testing, data mapping, and maintenance. API2Cart helps eCommerce software providers connect with 70+ supported eCommerce platforms and marketplaces through one API layer. Use it to access products, orders, customers, shipments, categories, and stock fields where supported. Start your free trial and test European eCommerce platform integration with API2Cart.FAQs
What are European shopping platforms?
European shopping platforms are eCommerce platforms used by merchants across European markets. They can include Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Shopware, Gambio, and other shopping cart solutions used for building and managing online stores.
Why should software vendors integrate with European shopping platforms?
Software vendors need integration with European shopping platforms to access store data such as products, orders, customers, categories, shipments, and stock fields. As a result, they can support order management, inventory, shipping, accounting, analytics, and marketing features.
What makes shopping cart integration difficult in Europe?
Shopping cart integration in Europe can be difficult because merchants use different platforms in different markets. Each platform may have its own API structure, authentication rules, data fields, rate limits, and supported methods. Therefore, direct integrations can require ongoing development and maintenance.
How can APIs help with European eCommerce platform integration?
APIs help software products connect with European shopping platforms and access store data in a structured way. For example, SaaS vendors can use APIs to work with product data, order data, customer data, and shipment data. You can also read our guide on top SaaS APIs to see which APIs can support software products.
