Wix Store API Integration: Connect Easily via API2Cart

Published 9 September 2022 | Updated 7 May 2025 | Natalia Kovalchuk

As a company specializing in B2B software for online retailers, integrating with various eCommerce platforms is crucial for business growth. Wix is one such platform, offering a Wix store API that enables access to many powerful features and capabilities. The Wix store API allows developers to establish a seamless connection between their applications and the Wix platform. When integrated with Wix, your software can enable users to create professional, easy-to-manage online stores. This integration simplifies user experiences and enhances your app’s functionality. The Wix store API is a robust tool for interacting with Wix websites. It provides functionalities such as adding or modifying products, creating and managing orders, and accessing customer data. In this article, you’ll learn how to effectively begin working with the Wix store API.

What Is the Wix API?

API, short for Application Programming Interface, facilitates communication between different software programs, enabling data sharing and automation. This simplifies the integration process for both developers and end users. Wix offers APIs that utilize standard HTTPS protocols and OAuth 2.0 authentication, returning responses in JSON format. It's important to note that store owners must grant permission before the API can be used. Key features of the Wix API include:

Wix APIs allow up to 200 requests per minute.
Webhooks must be set up manually, as they cannot be created programmatically.
Only test orders can be placed in trial stores.

To learn more about OAuth 2.0 authentication, visit the official OAuth 2.0 guide.

Challenges in Custom Wix Integration

Wix integration refers to the process of connecting external applications to Wix using its APIs. This opens access to crucial data like customer details, order histories, and product information. Without utilizing third-party services, developers might face the following challenges:

Custom development can be costly and time-consuming.
Frequent API updates may require constant code adjustments.
Strict rate limits can affect performance.
No official support for custom API integrations.

Wix-Store API Integration Development via API2Cart

There are two approaches to Wix integration: build it internally or opt for a third-party solution. The in-house approach requires significant resources, including hiring developers and maintaining the integration. The alternative is quicker, more cost-effective, and scalable. API2Cart simplifies integration with Wix and over 60 other platforms, including Magento, Shopify, WooCommerce, and Amazon. This allows your app to interact with multiple platforms through a single connection. Learn more about the integration benefits at the Wix Developer Center. To get started with API2Cart, sign up for a free trial. Add your clients’ Wix stores, use our API methods, and test how everything works seamlessly. You’ll also benefit from 24/7 support from our integration experts. Book your free demo today.

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