Archive note: This roundup was originally published on August 20, 2019. It is retained as a historical resource; third-party links, statistics, product details, and recommendations may have changed since publication.
Articles in this archived roundup
Welcome to our roundup of B2B eCommerce news, where we curate insightful articles on sales, marketing, and customer experience for B2B teams. Here is the list of topics covered in this edition:
- Accelerate the B2B sales cycle with better data: Here’s how
- How to Generate More B2B Leads for Your Sales Team
- The Power of Customer Feedback in B2B
- B2B Video Marketing: 6 Tips to Start Your Strategy
- 10 B2B Social Media Strategies That Work For Any Industry
- 6 B2B Benefits of a Google My Business Account (And Why Optimize It)
1. Accelerate the B2B sales cycle with better data: Here’s how
The sheer volume of data available today presents both risks and opportunities for B2B sales teams. In this article Jeff Kostermans shares five things your business can do to leverage data in order to speed up the sales cycle.
2. How to Generate More B2B Leads for Your Sales Team
HubSpot research shows that many salespeople view prospecting as one of the most difficult parts of their jobs. Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, this article by Meg Prater will help you bring in new B2B leads.
3. The Power of Customer Feedback in B2B
Customer feedback in B2B is the insight businesses gather from clients about their experience, and it is essential for shaping ecommerce strategy. The B2B digital space is more sophisticated and complex than ever, so simply offering ecommerce without taking into consideration what experiences your customers actually want won’t cut it. Read this article by Andy Peebler from Salesforce to learn more about why customer feedback matters so much in B2B.
4. B2B Video Marketing: 6 Tips to Start Your Strategy
In the digital age, where people give priority to visual content, it’s not difficult to see why you should invest in a video marketing strategy. Roman Daneghyan provides 6 tips that can help you craft a powerful strategy.
5. 10 B2B Social Media Strategies That Work For Any Industry
B2B companies have transformed the landscape of what it means to be a brand on social media. In order to engage and attract your own audience, Isabelle Hahn recommends considering 10 strategies used in the B2B space that might lead your own social accounts to success.
6. 6 B2B Benefits of a Google My Business Account (And Why Optimize It)
Want to start taking control of your Google My Business account and supercharge its ability to support lead generation? Consider the following benefits provided by Heather Sanderson and think about how you can use them to improve your business’ online profile.
That’s all for this roundup. If you have any interesting B2B eCommerce news to share, leave a comment in the section below. You may also find it useful to see how merchants are learning to run their online stores with AI or to explore the most popular eCommerce marketplace services shaping the B2B and B2C landscape.
In case you are interested in using a unified API for shopping carts and marketplaces, do not hesitate to contact us.
