Updated 29 August 2019 | Khrystyna Oliinyk

Marketing automation software depends on integration with shopping carts to automate most of its operations: retrieving every single piece of content from online store: products and orders, customer contacts, coupons, etc.

When building marketing automation software, you need to ensure it can accurately retrieve, process, and add this information. This involves developing dozens of connections, including those with shopping platforms that merchants run their stores on.

Integration with shopping carts and marketplaces powers the majority of features and processes that every marketing automation system covers:

  • retrieve products lists along with prices images, descriptions, attributes, variants, categories, etc.
  • send emails featuring new items, discounts and special prices
  • notify on order statuses
  • import contacts from stores and build segmented lists
  • spot and track cart abandoners, website visitors, and successful purchases
  • generate smart e-mail statistics

BUT integration can be harder than you think. And API2Cart does the hardest part of it for you. API2Cart makes integration with multiple shopping carts and marketplaces so much easier, faster and cheaper.

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Having dealt with hundreds of integrations, our team have learned the pain points that various web and mobile applications face. With these in mind, we crafted our unified API that lets your product communicate with clients’ stores, be they based on Shopify, Magento, WooCommerce, or any other shopping cart that we support.

In the guide you will learn all about what it takes to make your Marketing automation software to retrieve and add data from customers’ stores seamlessly (which are based on different shopping carts and marketplaces).

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