Marketing automation software depends on integration with shopping carts to automate most of its operations: retrieving every single piece of content from an online store, including products and orders, customer contacts, coupons, etc.
When building marketing automation software, you need to ensure it can accurately retrieve, process, and add this information. This involves developing dozens of connections, including those with the shopping platforms that merchants use to run their stores.
Integration with shopping carts and marketplaces powers the majority of features and processes that every marketing automation system covers:
- retrieve product lists along with prices, images, descriptions, attributes, variants, categories, etc.
- send emails featuring new items, discounts and special prices
- notify on order statuses
- import contacts from stores and build segmented lists
- spot and track cart abandoners, website visitors, and successful purchases
- generate smart e-mail statistics
BUT integration can be harder than you think. And API2Cart does the hardest part of it for you. API2Cart makes integration with multiple shopping carts and marketplaces so much easier, faster and cheaper.
Having dealt with a large number of integrations, our team has learned the pain points that various web and mobile applications face. With these in mind, we crafted a unified API that lets your product communicate with clients' stores, whether they are based on Shopify, Magento, WooCommerce, or any other shopping cart we support.
In this guide, you will learn what it takes for your marketing automation software to seamlessly retrieve and add data from customers' stores, regardless of the shopping cart or marketplace they run on.
