Business

29 September 2020 | Khrystyna Oliinyk

Welcome to the April edition of our regular monthly wrap-up of B2B eCommerce news. Here is the list of topics you will find covered in this article: 5 UX changes B2B marketers can make to boost path-to-purchase conversions Why is inconsistent branding so prevalent in B2B organizations? From desktop to... Read More

9 September 2025 | Khrystyna Oliinyk

The new technology always comes with the wave of terminology which must be explained. “Omni-channel” is a comparatively new term that is often confused with the more common one “multi-channel”. Though close in meanings, they are not synonyms and have some important distinctions. Before we explain their differences, let’s point... Read More

25 May 2026 | Khrystyna Oliinyk

Supply chain management software helps businesses manage suppliers, inventory, orders, and logistics within a single system. As a result, companies automate workflows, reduce manual operations, and maintain full visibility across the entire supply chain. The demand for digital supply chain solutions continues to grow. According to Statista, the global supply... Read More

10 November 2025 | Anastasia Kholod

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article: Inside The Mind Of The B2B Customer The EU GDPR Compliance Checklist for B2B Marketing How to choose a B2B PR agency... Read More

9 December 2025 | Natalia Forosiuk

Pricing is rarely considered as a playing field, but rather as a slippery slope where extra experimenting is never encouraged. However, it can become an effective part of your marketing strategy, especially for B2B SaaS solutions. Consistent implementation of the following tools will definitely conduce to arouse interest, attract new... Read More

11 April 2022 | Natalia Forosiuk

a new business is hard. Creating a new SaaS business is even harder. If you are starting a software company, there are some solid books that can guide and inspire you in the process. The challenge is to compose a useful reading material and our list can definitely help. From... Read More

19 May 2025 | Anastasia Kholod

The times when APIs were limited to technical domains have passed without a trace. Nowadays companies, which understand how to implement APIs, benefit largely by cutting costs and improving efficiency. APIs allow to monetize data, make profitable deals, and discover new pathways for innovations and growth. According to the recent... Read More

12 August 2022 | Anastasia Kholod

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article: 7 B2B eCommerce trends + 13 B2B brands changing how businesses buy Is Amazon now your biggest Google Shopping competitor? The promise... Read More

29 September 2020 | Anastasia Kholod

Since 2012, our team has been providing a unified shopping cart API for dozens of B2B eCommerce software vendors. Over these five years, API2Cart has already processed over 700 million API requests, connected more than 30K stores, integrated with over 40 shopping carts and marketplaces, and found a formula for... Read More

16 September 2021 | Anastasia Kholod

When expanding into new markets, online retailers have to adapt the store to local needs, and translating the website is on the top of the list. It allows entrepreneurs to provide a highly personalized content and speak the customer’s language. While 55% of the websites are written in English, there... Read More