Staying competitive in the B2B software market means offering more value than the competition and keeping pace with how the industry evolves. In most cases, winning customers’ attention takes having at least a bit more to offer than others. If that is what you would like for your business, you are in the right place. This guide explains how shopping cart integration works and how connecting your software with shopping platforms can help you win more prospective clients as a b2b shopping cart software provider.
What Software Providers Need Shopping Cart Integration
Shopping cart integration is the process of connecting a B2B software solution with the shopping cart platforms that online merchants use to run their stores, so the software can access and manage store data such as products, orders, and customers. The B2B software industry evolves quickly, with new trends, needs, and features appearing all the time. Where innovation and demand set the pace, you need to seize the opportunity to stay ahead of competitors.
Progress and fresh ideas aren't the only things growing in number. Rival solutions offering similar services, and the pool of merchants who could use them, keep multiplying as well. As a result, the market becomes more competitive, and the client base of B2B companies becomes more diverse.
Online merchants - the target clientele of eCommerce B2B software providers - build their web stores on different shopping cart platforms. To meet the needs of a larger number of clients, a b2b shopping cart software provider needs to integrate with the platforms those merchants actually use. Some shopping cart platforms are more popular than others, but preferences shift over time and vary by market, just like local buying habits.
To work with a large number of online retailers, B2B eCommerce software providers need a smooth, integrated shopping cart connection between their systems and the platforms merchants rely on. Without such a connection - and the ability to access and manage the data stored in e-retailers' shops - software vendors cannot deliver their core features to clients.
The list of B2B software solutions that need shopping cart integration is long. Below are examples of businesses that have proven to benefit from being connected to multiple shopping cart platforms:
- Marketing automation software
- Mobile commerce app development solutions
- Repricing software
- Inventory, order and warehouse management systems
- Chatbots
- Dropshipping automation software
- Shipping management software
- Cart abandonment solutions
Marketing automation software depends on integration with shopping platforms, as carrying out its key functions requires access to data on products and orders, customer contacts, coupons, etc., which are stored in stores’ databases.
Without eCommerce integration, such solutions cannot convert webstores into mobile apps, sync product lists, prices, and images, or sync orders in real time.
Such solutions need to pull data on prices and products from online stores and update it automatically. That's only possible with a connection to the shopping cart software retailers use for running their stores.
They need access to their clients' store databases to get data on products, categories, customers, orders, and tracking numbers, among other things.
The best chatbot solutions have access to product catalogs, inventory levels, and tracking numbers from the e-stores of their clients.
Dropshipping software depends on integration with shopping platforms, as it allows access to and syncing of order, customer, and product info retrieved from different online stores.
With high-quality integration across multiple shopping platforms, such solutions can import orders from multiple sales channels, update tracking info and order statuses, create shipping labels, and organize the data into detailed reports.
Shopping cart integration makes it possible for these solutions to get the data needed for cart abandonment emails and special offer emails, build precise customer segments, and generate cart abandonment statistics.
More detailed info, you can find in this shopping cart integration guide.
Shopping Cart Integration Guide
Being connected to shopping platforms is beneficial, and often essential, for B2B eCommerce SaaS systems and enterprises of different kinds. To help e-store owners organize and automate their businesses, services such as inventory and order management, mobile app building, marketing automation, repricing, and shipping management need access to their clients' store databases. This is impossible without shopping cart integration.
If you would like to read more about integration with shopping carts and how it can help your kind of business, download a FREE white paper covering everything you need to know about it. In this guide, you will find the following subtopics covered:
- benefits and difficulties of eCommerce integration
- what shopping carts are and why to integrate with them
- which platforms and marketplaces to integrate with and why
- what it takes to integrate with them
- how real companies benefited from shopping cart integration
If you would prefer to discuss shopping cart API integration and its business value live, schedule a call with our representative. We will walk you through this topic and tell you more about eCommerce integration services like API2Cart.
API2Cart is an API shopping cart integration solution that helps B2B eCommerce software providers connect their systems to numerous eCommerce platforms. API2Cart provides a unified API that allows integration with Magento, Shopify, PrestaShop, WooCommerce, eBay, Amazon, and other popular eCommerce marketplaces at once. Using it, there is no need to develop separate integrations with multiple shopping cart platforms and marketplaces - a key advantage for any b2b cart software provider comparing integration options such as Cyclr.
API2Cart has more than 100 API methods for managing data from online stores, along with detailed API docs and useful examples. With API2Cart, B2B eCommerce software can retrieve, add, delete, and sync data related to products, orders, customers, shipments, taxes, prices, and more.
API2Cart provides 24/7 customer support, and our specialists are ready to answer your questions whenever it's convenient for you. Our integration service saves the time, money, and effort required to build connections with multiple eCommerce platforms and popular marketplaces.
If you need more info on how API2Cart works, you can also schedule a free call with our manager by clicking the button below or try the service for 14 days for free by registering your free account right now.
Marketing manager, API fan, nerd, perfectionist, British humour enthusiast, literature and history geek.
