Updated 29 September 2020 | Khrystyna Oliinyk

If online retailers weren’t faced with the constant issue of cart abandonment, many more of them would be multi-millionaires. However, as outlined in this infographic from the team at 2Flow the massive rates of cart abandonment cause many online retailers to struggle. For example, in 2016, the average rate of cart abandonment was an incredible 77.24%. This essentially means that browsers are more than happy to fill up their cart with goodies, but are far less likely to pull the trigger and complete the checkout process.

Sometimes customers are just looking and fill carts to see how much things cost etc. and this is one of the major reasons people abandon carts but it is still possible to push these customers over the line with some clever tactics. For example, you could offer them a discount that is valid for this visit only. This may encourage some of these to turn people to turn the looking into buying.

Another huge turn off for customers is shipping costs with 23% of people abandoning carts for this reason alone. One option for online retailers is to offer free shipping for orders over a certain amount. For example, if a customer spends $60 you could provide free shipping as the amount sold will cover any related shipping costs. It may also even encourage people to add more to their carts to get free shipping.


API2Cart has functionality for providers of cart abandonment solutions: it allows to get lists of abandoned orders and add items to visitors’ carts (to sync carts on different platforms). Feel free to contact us with any questions.

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