Editorial update (August 2026): Skubana is now Extensiv Order Manager, and old price and trial figures were removed because they change frequently.
Multichannel selling software helps merchants manage listings, inventory, orders, and fulfillment across multiple marketplaces and shopping carts. The best fit depends on channel coverage, catalog size, order volume, warehouse workflows, and the integrations a business already uses.
The five products below are options to evaluate, not a ranking. Confirm current features, platform support, onboarding requirements, and pricing directly with each vendor.
Multichannel selling platforms covered
- Sellbrite
- Sellercloud
- Ecomdash
- Extensiv Order Manager (formerly Skubana)
- SellerActive
Sellbrite
Sellbrite is a multichannel eCommerce software that helps merchants list and sell products on the world's largest online marketplaces. Founded in 2013, it integrates with many shopping carts and marketplaces, including Shopify, BigCommerce, Amazon, Magento, eBay, Etsy, and others.
Like most multichannel selling software, Sellbrite lets you create and manage listings, control and adjust inventory, and fulfill orders from a single, intuitive interface. The software also provides cross-channel reports so you can see how the business is performing on each channel.
Sellercloud
Sellercloud provides inventory, warehouse, catalog, order, and shipping management for multichannel operations. Evaluate its current channel coverage and implementation scope against your order volume and workflows.
One notable feature is a single-entry product catalog that consolidates specifications, descriptions, images, prices, and other details from multiple sources into one record.
Ecomdash
If you're a small or midsized online retailer selling through multiple channels, Ecomdash can be a good fit. This SaaS platform combines standard inventory management with order and shipping management in one system. Founded in 2013, the software has built a solid reputation among multichannel sellers. It integrates with Amazon, eBay, and Etsy, letting users list products for sale on these channels with ease.
Extensiv Order Manager (formerly Skubana)
Skubana was acquired by 3PL Central in 2021 and is now Extensiv Order Manager. The product supports order, inventory, and product workflows across connected sales and fulfillment channels.
Teams evaluating it should use the current Extensiv product documentation rather than older Skubana feature or pricing references.
SellerActive
SellerActive provides multichannel listing, repricing, inventory synchronization, and order management capabilities for marketplaces and shopping channels.
Its current site also describes marketplace intelligence, listing automation, fulfillment, and analytics features. Verify required channels and service levels during evaluation.
Closing remarks
Use this overview to create a shortlist, then validate each platform against your required marketplaces, storefronts, inventory rules, fulfillment model, and reporting needs.
If you're a multichannel software provider, you already know that integrations with shopping carts and marketplaces are unavoidable. To make this easier, we offer one unified shopping cart API and a full set of API methods for integrations.
To learn more about integrating your multichannel selling software with multiple shopping carts and marketplaces via API2Cart, click the button below.
