eCommerce (retail) and language translation go hand-in-hand. Shopping is one of the most common activities on the internet today, and it happens regardless of place or language. That's why retailers need to adapt their digital experiences to suit people living in different regions and speaking different languages. This is where eCommerce translation/localization systems become important. This software allows retailers to expand into new markets without linguistic or cultural barriers.
An eCommerce translation system is software that translates and localizes online store content, and it depends heavily on integration with marketplaces and shopping carts. This is because it is important to keep the brand consistent across all stores and shopping channels. These systems ensure accurate translation to localize eCommerce stores with the help of the right integration. As a result, customers can see correct information across all channels in their native languages.
Integration is not an easy task. It takes time and comes with its own complexities. If more than one integration needs to be performed, the situation gets even more difficult. In this article, you will learn how eCommerce translation platforms can overcome the challenges of shopping cart integration.
The basic functions of each eCommerce translation system
An eCommerce translation system provides the following functionality to online store owners:
-
Manage product listings
It manages product details across multiple shopping platforms. From retrieving images and information, pushing products into stores, and editing descriptions and other details, to deleting items, an eCommerce translation system handles it all.
-
Handle different categories and currencies
Translation systems can handle different currencies based on country. Category management is an added function that lets retailers add, delete, or update categories according to their needs.
-
Control inventory of stores
eCommerce translation systems manage inventory across multiple channels by checking product availability, returning item status, and tracking available item quantity.
-
Tracking orders
The system is notified whenever a new order is placed in the store. It then proceeds with further processes, such as tracking delivery and payment details of the order.
-
Shipment status management
Retailers can track the location of a shipment after the order has been placed successfully, and this information is then relayed to customers in their native language.
-
Manage customer information
The system lists and maintains customer information, such as contact details and email addresses, while tracking orders.
Why such systems need integration with eCommerce platforms
eCommerce translation systems are designed to support regional languages by updating every aspect of content, such as product descriptions, names, attributes, categories, time, graphics, currencies, and dates. To work properly and manage accurate information across all channels, these systems need to be integrated with shopping carts and marketplaces.
The challenge: Building integration with each eCommerce platform
Every connection with a shopping cart or a marketplace is complex and expensive. Beyond that, eCommerce translation systems are rarely limited to just one connection. There are many shopping platforms available, and expanding into new markets means considering every platform that's relevant. Building a separate connection with each shopping platform every time is tedious, time-consuming, and costly.
On top of that, integration requires specialized technical knowledge to implement a seamless connection. Hiring a developer for this purpose adds further costs — something that can be avoided by running store operations without dedicated developer resources. Data security is another important concern that can affect the reputation of both the brand and the company. Ongoing maintenance is also needed to keep system functions running smoothly after integration.
How you can easily integrate with multiple shopping platforms
As a localization software provider, you can't avoid integrations, but you can simplify them significantly with a unified API such as the one provided by API2Cart. It enables integration with multiple shopping platforms and eCommerce marketplaces, including Magento, Shopify, WooCommerce, PrestaShop, Amazon, Etsy, and other platforms, all through a single connection. There's no need for separate connections to every platform — one integration with API2Cart gives you access to a wide range of eCommerce platforms. Here is what a translation/localization software workflow with API2Cart can look like:
If you'd like more details, contact us or start a free trial to see how easily your software can integrate with multiple shopping platforms at once.
