How to Build Your Integration Depending on the Industry

Repricing systems automatically adjust product prices in online stores based on predefined rules, competitor actions, demand, and other factors. This helps sellers stay competitive and maximize profits.

For repricing systems, API2Cart can provide access to the following data and functions:

• Retrieving product list (product.list): Obtaining an up-to-date list of products with all the necessary information, including current prices, SKUs, names, and other attributes.

• Retrieving product variations list (product.child_item.list): Obtaining detailed information about product variations.

• Updating product data (product.update or product.update.batch): Allows you to update product prices based on developed repricing algorithms.

• Updating product variant data (product.variant.update or product.variant.update.batch): Allows you to update product variant prices based on developed repricing algorithms.

• Retrieving category list (category.list): Allows you to get information about categories and attributes that products in a particular category can match. Categories allow you to segment products to apply different pricing strategies.

• Assigning products to categories (category.assign and category.unassign): Allows you to assign and unassign products to the specified categories.

The mentioned methods allow you to receive and modify (if supported for the platform) the following information:

• Product or variant price (price)

• Sale price (special_price)

• Tier prices (tier_price)

• Wholesale price and other prices (advanced_price)

• Categories to which the product belongs (categories_ids)

• and many others

For example, for goods with seasonal demand, the system can automatically increase prices on the eve of the peak season (for example, for New Year's goods in December) and reduce them after it ends.

You can use the product.update method to specify a special price with its period of validity:

curl --location --request PUT 'https://api.api2cart.com/v1.1/product.update.json' \
--header 'x-api-key: ' \
--header 'x-store-key: ' \
--header 'Content-Type: application/json' \
--data '{
    "id": "1",
    "special_price": 99.99,
    "sprice_create": "2024-12-31 00:00:00",
    "sprice_expire": "2024-12-31 23:59:59"
}'

To learn more about how to work with these methods, read the relevant articles How to Work with Product Endpoints? and How to Work With Categories?

Data feed management systems help sellers create, optimize, and distribute product information to various marketplaces, price comparison websites, and advertising channels.

API2Cart can significantly simplify the process of managing product feeds by providing access to:

• Retrieving product list (product.list): Exporting up-to-date product data for feed generation (descriptions, images, features, etc.).

• Retrieving product variations list (product.child_item.list): Obtaining detailed information about product variations.

• Retrieving category list (category.list): Allows you to get information about categories and attributes that products in a particular category can match.

Examples of using API2Cart:

Personalization of feeds for different platforms: Each marketplace may have its own requirements for product attributes. The system can use API2Cart API (product.list) to retrieve all available product data and then transform it into the required format for each specific marketplace (e.g. Amazon, eBay).

Real-time feedback updates: When the price or availability of a product changes on the e-commerce platform, the feedback management system immediately receives these updates via API2Cart API (product.list) and automatically updates the relevant feedback on all connected channels to avoid inaccuracies. You can also use webhooks for these purposes. Read more about how to work with webhooks here.

To learn more about how to work with these methods, read the relevant articles How to Work with Product Endpoints? and How to Work With Categories?

Inventory management systems help businesses track product stock levels, control their movement, forecast needs, and optimize orders to avoid shortages or surpluses of goods in the warehouse.

API2Cart can significantly simplify the process of managing product feeds by providing access to:

• Retrieving product list (product.list): Obtaining up-to-date data on the quantity of available products. In the quantity field, you can get the available quantity of products. If the platform supports multi-stock, then the inventory field will display information about the inventory for a specific warehouse.

• Retrieving product variations list (product.child_item.list): Obtaining up-to-date data on the quantity of available product variants. In the inventory_level field, you can get the available quantity of product variant. If the platform supports multi-stock, then the inventory field will display information about the inventory for a specific warehouse.

• Updating product data (product.update or product.update.batch): Allows you to update product inventory information on e-commerce platforms for a specific warehouse. You can either specify a specific inventory value with the quantity parameter or increase or decrease the inventory value by a specified amount with the increase_quantity and decrease_quantity parameters, as appropriate.

• Updating product variant data (product.variant.update or product.variant.update.batch): Allows you to update product variant inventory information on e-commerce platforms for a specific warehouse.

• Retrieving the store data (cart.info): Allows you to get warehouse information.

• Retrieving order list (order.list): Allows you to tracking sold products to automatically decrease stock levels.

Examples of using API2Cart:

Centralised inventory management for multichannel sales: The inventory management system uses API2Cart API to connect to all the merchant's online stores on different platforms. With each purchase on any of these channels, the system automatically reduces (product.update) the corresponding product balance on all connected platforms, preventing the same product from being sold twice.

Automatic generation of replenishment orders: The system can monitor the level of stock of goods (product.list) and, when a critical minimum is reached, automatically generate replenishment orders from the supplier. The API2Cart provides up-to-date sales data (order.list) for more accurate forecasting of needs. You can also use webhooks for these purposes. Read more about how to work with webhooks here.

To learn more about how to work with these methods, read the relevant articles How to Work with Product Endpoints? and How to Work With Orders?

E-mail marketing platforms provide tools for creating, sending, and tracking email campaigns to engage customers, inform them about promotions, recover abandoned carts, and build long-term relationships with the audience.

API2Cart can enhance the capabilities of email marketing platforms by providing access to:

• Retrieving customer list (customer.list): Allows you to get customer data, including their contact information.

• Retrieving order list (order.list): Allows you to get purchase history for a specific customer.

• Retrieving abandoned cart information (order.abandoned.list): Allows you to get information about incomplete orders. Setting up automated emails to remind customers about incomplete purchases.

• Retrieving subscribers (suscriber.list): Allows you to get a list of users who have subscribed to your marketing campaigns.

Examples of using API2Cart:

Personalized email campaigns based on purchase history: The email marketing platform uses the API2Cart to receive information about customers' previous orders (order.list). Based on this data, personalized emails are created with recommendations of similar or related products, which increases the likelihood of repeat purchases.

Automate email campaigns to recover abandoned carts: When a customer adds items to the cart but doesn't complete the purchase, the email marketing platform detects such cases using API2Cart API (order.abandoned.list) and automatically sends them a reminder with an offer to complete the order, possibly with a small discount.

Mobile commerce solutions include mobile applications and responsive websites that allow customers to make purchases from their mobile devices.

API2Cart can ensure the seamless operation of mobile solutions by providing access to all methods for working with products, categories, orders, and customers.

Examples of using API2Cart:

Synchronise the product catalogue and prices with the mobile app: The mobile app uses API2Cart API to display the current product catalogue (product.list), prices and stock from the main e-commerce platform. Any changes to the catalogue on the main platform are automatically reflected in the mobile app.

Processing orders through the mobile application: When a customer places an order through the mobile app, the information about this order is transferred to the main e-commerce platform using the API2Cart (order.add). All further stages of order processing are carried out centrally.

Personalization of content in a mobile application: The mobile app can use the data about the customer's purchase history received through the API2Cart (order.list) to display personalized product recommendations and promotions directly in the app.

Delivery management systems help businesses automate and optimize the order delivery process, including selecting a carrier, calculating shipping costs, tracking shipments, and informing customers about the status of their orders.

Integration with API2Cart can significantly improve the functionality of shipping management systems by providing access to:

• Retrieving order list (order.list): Allows you to get information about new orders that need shipping, including shipping addresses and the list of products.

• Retrieving product information (product.list): Allows you to determine the weight and dimensions of products for shipping cost calculation.

• Updating order status (order.update): Allows you updating the order status (e.g., "shipped," "in transit," "delivered") or fulfillment status (e.g., "shipped," "partially shipped") on the e-commerce platform after updates in the shipping management system.

• Adding tracking information (order.shipment.add or order.shipment.add.batch): Allows you to add tracking numbers and carrier information to the order on the e-commerce platform so customers can track their packages.

Examples of using API2Cart:

Automatic selection of the optimal carrier and calculation of the cost: The delivery management system uses the API2Cart to receive information about the goods in the order (weight, dimensions) and the delivery address (order.list). Based on this data, the system can automatically compare the rates of different carriers and offer the best option, as well as calculate the cost of delivery for the customer.

Automatically update delivery status and send tracking numbers to customers: Once the order is shipped and the tracking number is received from the carrier, the shipping management system uses the API2Cart (order.shipment.add) to add this information to the order on the e-commerce platform. This can also trigger automatic email notifications to customers with the tracking number and tracking link.

To learn more about how to work with these methods, read the relevant articles How to Work with Product Endpoints? and How to Work With Orders?

API2Cart also offers the Live Shipping Rates functionality, which allows you to offer delivery methods with real-time delivery rates on the specified platform.

Return Merchandise Authorization (RMA) systems help sellers efficiently process return, exchange, and warranty requests, providing a convenient process for customers and optimizing internal operations.

API2Cart can simplify the integration of RMA systems with e-commerce platforms through:

• Retrieving returns list (return.list): Allows you to get information about orders for which a return is requested.

• Creating return requests (order.return.add): Allows you to create a request for a return on behalf of the customer.

• Managing return requests (order.return.update): Allows you to update the status of return requests, comments, and more.

• Creating refunds (order.refund.add): Allows you to create refund for specific order.

Examples of using API2Cart:

Automatic creation of return requests based on order data: When a customer submits a return request through the personal account on the website or in the mobile app, then using the API2Cart, you can create a return request (order.return.add) using the data provided by the customer for the appropriate e-commerce platform

Automatic update of balances after the return of goods: With the help of API2Cart, you can get information about returns (return.list), including the products that are returned, and use (product.update) to update the inventory for the returned products.

To learn more about how to work with these methods, read the relevant article How to Work With Returns?