Business

8 September 2025 | Khrystyna Oliinyk

For B2B marketers, reaching target audiences is a laborious and complicated task. They need to juggle between various channels and campaigns, at the same time analyzing a large volume of data in order to be able to tailor their efforts to suit different audience segments. That’s where marketing automation comes... Read More

22 April 2025 | Khrystyna Oliinyk

Today, customers have a plethora of choices of where to buy a product. In an effort to meet the expectations of demanding consumers, retailers need to devise new strategies and ways to enhance customer engagement. Research findings, published by FDIH (Danish Ecommerce Association), indicate that 81% of shoppers will leave... Read More

24 September 2020 | Khrystyna Oliinyk

Online retail is one of the largest and fastest-growing industries in the world. According to the report, the global eCommerce market is projected to grow to almost $3.5 trillion in 2019. It owes much of its success to the latest tech advancements, Artificial Intelligence (AI) in particular. New solutions enabled... Read More

16 March 2021 | Khrystyna Oliinyk

According to the report, 67% of marketing leaders are already using at least one marketing automation platform and a further 21% planned to start using one in 2019. The main advantage of this platform is that it automates and simplifies many manual and laborious tasks marketers do. What is also... Read More

22 June 2022 | Khrystyna Oliinyk

Inventory management is not an easy task for many eCommerce businesses. There is always a risk of having too much and having too little stock. A solid inventory management system (IMS) prevent such situations from occurring by automating the inventory management process as much as possible. However, sometimes false beliefs... Read More

5 March 2021 | Anastasia Kholod

PIM (Product information management) software depends on integration with shopping carts to automate most of its operations: retrieving every single piece of content from online shop: product names, descriptions, categories, graphics, prices, variants, stock levels, customers, etc. When building product info management software, you need to ensure it can accurately... Read More

24 September 2020 | Khrystyna Oliinyk

Dropshipping has become a solution for many entrepreneurs in recent years. The main reason for its popularity is that it allows retailers to sell and ship products without owning stock or keeping inventory. Moreover, it helps to start eCommerce business with minimal overheads and assets. With the dropshipping model, retailers... Read More

11 August 2022 | Khrystyna Oliinyk

It’s hard to believe that 2018 is coming to an end and only one month left till the beginning of another year. When if not now it’s a time to set the strategy for your eCommerce business. As retail is an ever-shifting landscape, every year new features and innovations pop... Read More

13 August 2025 | Khrystyna Oliinyk

What is Third Party Logistics and Why Do You Need It? The rise of eCommerce has been meteoric, and it’s led to a massive increase in the need of third party logistics. There are estimated to be at least 1.3 million e-commerce companies in North America, and because the online... Read More

9 March 2022 | Khrystyna Oliinyk

Managing orders across different channels, aligning inventory and supply are the major challenges a lot of e-retail businesses face one day. Luckily, a solid eCommerce order management system (OMS) lets to fully optimize order management and fulfilment process. Through only one centralized place merchants can manage orders, customers, products, inventory... Read More