eCommerce

29 September 2020 | Khrystyna Oliinyk

Welcome to the May edition of our regular monthly wrap-up of B2B eCommerce news. Here is the list of topics you will find covered in this article: Gyro research shows B2B buyers want to feel ‘confident optimism’ when they form marketing relationships B2B marketers can do more to unlock the... Read More

1 December 2022 | Khrystyna Oliinyk

You open online store, add your products on new sales channels, expand the assortment, start selling abroad, open new warehouses. Amount of orders increase exponentially. At one moment you understand that it gets difficult to manage it all. Handling an expanding retail business without a special software is quite a... Read More

2 October 2025 | Khrystyna Oliinyk

B2B and B2C are two different business models. Their main difference is in target audience, which defines distinctions in marketing strategies. B2B marketing strategy has its peculiarities compared to marketing to a general consumer. In this article, we’ll take a look at what sets B2B marketing apart from B2C. Decision-Making... Read More

17 November 2025 | Khrystyna Oliinyk

According to Forbes, in 2017, the programmable web listed 16,590 APIs in the database and the number is increasing insanely ever-since. The trend of using API systems is accelerating owing to its power to ensure the customer-driven platform revolution of the businesses. It is today used to make a business... Read More

29 September 2020 | Khrystyna Oliinyk

Welcome to the April edition of our regular monthly wrap-up of B2B eCommerce news. Here is the list of topics you will find covered in this article: 5 UX changes B2B marketers can make to boost path-to-purchase conversions Why is inconsistent branding so prevalent in B2B organizations? From desktop to... Read More

9 September 2025 | Khrystyna Oliinyk

The new technology always comes with the wave of terminology which must be explained. “Omni-channel” is a comparatively new term that is often confused with the more common one “multi-channel”. Though close in meanings, they are not synonyms and have some important distinctions. Before we explain their differences, let’s point... Read More

12 September 2024 | Khrystyna Oliinyk

If online retailers weren’t faced with the constant issue of cart abandonment, many more of them would be multi-millionaires. However, as outlined in this infographic from the team at 2Flow the massive rates of cart abandonment cause many online retailers to struggle. For example, in 2016, the average rate of... Read More

25 March 2026 | Khrystyna Oliinyk

Supply chain management software helps businesses manage suppliers, inventory, orders, and logistics within a single system. As a result, companies automate workflows, reduce manual operations, and maintain full visibility across the entire supply chain. The demand for digital supply chain solutions continues to grow. According to Statista, the global supply... Read More

10 November 2025 | Anastasia Kholod

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article: Inside The Mind Of The B2B Customer The EU GDPR Compliance Checklist for B2B Marketing How to choose a B2B PR agency... Read More

1 March 2023 | Natalia Forosiuk

This is a guest post by Ameya Deshpande. Ameya is a Communications Assistant at Market Inspector, a B2B digital marketplace for comparing quotes and offers from a range of suppliers. He is interested in writing about emerging technologies and holds Masters degree in Economics from Copenhagen University. Chatbots are conversational... Read More