Business

7 September 2020 | Khrystyna Oliinyk

B2B and B2C are two different business models. Their main difference is in target audience, which defines distinctions in marketing strategies. B2B marketing strategy has its peculiarities compared to marketing to a general consumer. In this article, we’ll take a look at what sets B2B marketing apart from B2C. Decision-Making... Read More

3 October 2022 | Khrystyna Oliinyk

According to Forbes, in 2017, the programmable web listed 16,590 APIs in the database and the number is increasing insanely ever-since. The trend of using API systems is accelerating owing to its power to ensure the customer-driven platform revolution of the businesses. It is today used to make a business... Read More

29 September 2020 | Khrystyna Oliinyk

Welcome to the April edition of our regular monthly wrap-up of B2B eCommerce news. Here is the list of topics you will find covered in this article: 5 UX changes B2B marketers can make to boost path-to-purchase conversions Why is inconsistent branding so prevalent in B2B organizations? From desktop to... Read More

2 September 2020 | Khrystyna Oliinyk

The new technology always comes with the wave of terminology which must be explained. “Omni-channel” is a comparatively new term that is often confused with the more common one “multi-channel”. Though close in meanings, they are not synonyms and have some important distinctions. Before we explain their differences, let’s point... Read More

27 May 2022 | Khrystyna Oliinyk

This is a guest post by Ashley Marsh. Ashley is a Senior- Content Writer at Maan Softwares Inc.  She has been with this company for the past four years. She is specialized in the technical writing genre especially in mobile development, web design, and, latest technologies. According to her, it... Read More

21 July 2021 | Anastasia Kholod

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article: Inside The Mind Of The B2B Customer The EU GDPR Compliance Checklist for B2B Marketing How to choose a B2B PR agency... Read More

5 September 2022 | Natalia Forosiuk

It has never been a better time to start a new business. With advances in technology, it is possible to start a venture not leaving your house and grow it quickly using social networks and other tools over the Internet. No surprise that the number of new startups is increasing... Read More

11 May 2022 | Natalia Forosiuk

The Global Problem eCommerce businesses are losing potential profits because a significant number of shoppers leave without completing their transaction. The global cart abandonment rate for Q3 2017 is 78.4%, which is up 1.5% compared to the previous quarter. The data, which shows cart abandonment rates from 500 global brands,... Read More

9 July 2024 | Natalia Forosiuk

Pricing is rarely considered as a playing field, but rather as a slippery slope where extra experimenting is never encouraged. However, it can become an effective part of your marketing strategy, especially for B2B SaaS solutions. Consistent implementation of the following tools will definitely conduce to arouse interest, attract new... Read More

11 April 2022 | Natalia Forosiuk

a new business is hard. Creating a new SaaS business is even harder. If you are starting a software company, there are some solid books that can guide and inspire you in the process. The challenge is to compose a useful reading material and our list can definitely help. From... Read More