eCommerce

1 December 2022 | Khrystyna Oliinyk

You open online store, add your products on new sales channels, expand the assortment, start selling abroad, open new warehouses. Amount of orders increase exponentially. At one moment you understand that it gets difficult to manage it all. Handling an expanding retail business without a special software is quite a... Read More

7 September 2020 | Khrystyna Oliinyk

B2B and B2C are two different business models. Their main difference is in target audience, which defines distinctions in marketing strategies. B2B marketing strategy has its peculiarities compared to marketing to a general consumer. In this article, we’ll take a look at what sets B2B marketing apart from B2C. Decision-Making... Read More

3 October 2022 | Khrystyna Oliinyk

According to Forbes, in 2017, the programmable web listed 16,590 APIs in the database and the number is increasing insanely ever-since. The trend of using API systems is accelerating owing to its power to ensure the customer-driven platform revolution of the businesses. It is today used to make a business... Read More

29 September 2020 | Khrystyna Oliinyk

Welcome to the April edition of our regular monthly wrap-up of B2B eCommerce news. Here is the list of topics you will find covered in this article: 5 UX changes B2B marketers can make to boost path-to-purchase conversions Why is inconsistent branding so prevalent in B2B organizations? From desktop to... Read More

2 September 2020 | Khrystyna Oliinyk

The new technology always comes with the wave of terminology which must be explained. “Omni-channel” is a comparatively new term that is often confused with the more common one “multi-channel”. Though close in meanings, they are not synonyms and have some important distinctions. Before we explain their differences, let’s point... Read More

12 September 2024 | Khrystyna Oliinyk

If online retailers weren’t faced with the constant issue of cart abandonment, many more of them would be multi-millionaires. However, as outlined in this infographic from the team at 2Flow the massive rates of cart abandonment cause many online retailers to struggle. For example, in 2016, the average rate of... Read More

27 May 2022 | Khrystyna Oliinyk

This is a guest post by Ashley Marsh. Ashley is a Senior- Content Writer at Maan Softwares Inc.  She has been with this company for the past four years. She is specialized in the technical writing genre especially in mobile development, web design, and, latest technologies. According to her, it... Read More

21 July 2021 | Anastasia Kholod

We are back with our regular monthly wrap-up of B2B e-commerce news and useful articles. Here is the list of topics you will find covered in this article: Inside The Mind Of The B2B Customer The EU GDPR Compliance Checklist for B2B Marketing How to choose a B2B PR agency... Read More

1 March 2023 | Natalia Forosiuk

This is a guest post by Ameya Deshpande. Ameya is a Communications Assistant at Market Inspector, a B2B digital marketplace for comparing quotes and offers from a range of suppliers. He is interested in writing about emerging technologies and holds Masters degree in Economics from Copenhagen University. Chatbots are conversational... Read More

11 May 2022 | Natalia Forosiuk

The Global Problem eCommerce businesses are losing potential profits because a significant number of shoppers leave without completing their transaction. The global cart abandonment rate for Q3 2017 is 78.4%, which is up 1.5% compared to the previous quarter. The data, which shows cart abandonment rates from 500 global brands,... Read More